Controversy Arises Over Fundraising Cat Issue at 24-Hour TV

In late May, Nippon TV announced details for its prominent special, 24-Hour TV.

 

The broadcast is scheduled for August 31st to September 1st. However, the absence of information about the main personalities drew significant attention. Typically, both the broadcast schedule and the personalities involved are revealed around mid-April each year. Despite more than a month passing since then, this information has still not been made public. 

“24-Hour TV has traditionally featured many talents from the former Johnny & Associates (now STARTO ENTERTAINMENT). Even amidst last year’s controversy surrounding the late Johnny Kitagawa’s alleged sexual misconduct, seven members of ‘Naniwa Danshi’ were chosen. This year, although the lineup of talents remains undisclosed, behind the scenes, casting negotiations are reportedly underway. According to sources, the first choice was a combined team of ‘Ae! group,’ who released their debut single on May 15th, and ‘timelesz’ (formerly Sexy Zone), as well as the duo formation of ‘King & Prince.’ However, due to negative public feedback, the agency has reportedly declined the offer, and adjustments are still ongoing.” (Entertainment agency insider)

Within Nippon TV, there are mixed opinions regarding the casting of former Johnny & Associates talents. While programming and production departments express favorable views, there is cautious sentiment from sales and news divisions. According to insiders from entertainment agencies, last year’s controversy involved the somewhat forceful inclusion of ‘Naniwa Danshi,’ who achieved a household viewer rating of 11.3%, ranking historically low at 35th place, which contributed to these negative perceptions.

The main question now is who will be selected as this year’s main personalities. Delay in the official decision has heightened public interest, yet internally at Nippon TV, there is concern beyond casting issues. Last year’s scandal involving misappropriation of charity fundraising funds has led to viewer disengagement, which is seen as a more pressing issue.

“Last November, there was a shocking ‘misappropriation of charity funds.’ A former executive at Nihonkai TV’s affiliate station embezzled over 11 million yen from 2014 to 2023, which included about 2.6 million yen in donations, sparking considerable criticism. Despite this, ’24-Hour TV,’ known for its charitable nature, will proceed with fundraising efforts this year. NTV appears relieved that the focus is currently on recruiting talent from STARTO Entertainment, which could divert attention from their own controversies.” (Source: Advertising agency insider) 

 

Since its launch in 1978, 24-Hour TV has been broadcast for over 45 years without interruption. The issue of ‘misappropriation’ related to its fundraising, crucial to the program’s essence, presents a potential threat to its continuation. Despite this, stopping charity fundraising is not feasible as the show must go on, prompting discussions about unconventional solutions. 

“This issue is significant and calls into question the fundamental purpose of the program, yet upper management has decided to proceed with this year’s broadcast. Once committed, fundraising cannot be avoided. Current proposals include reducing the frequency and visibility of fundraising appeals within the program, such as shortening last year’s three-minute Saturday 6:00-7:00 PM fundraising announcements to just one minute this year. Details are being finalized in coordination with local stations.” (Entertainment agency)

This strategy has prompted internal doubts within the station.

“In an effort to preserve its reputation, management appears focused on executing fundraising discreetly. However, this approach may be counterproductive. If the aim is to conduct charity work without drawing attention, one might question the purpose of charity itself. It seems unsettling to adopt such a passive stance.” (Nippon TV staff member)

With various challenges already evident before airing, 24-Hour TV faces scrutiny over its ability to satisfy both viewers and station personnel. The station’s capabilities are being tested.