Bath Cancellation and Ad on the Butt: The Reckless Idol Mystery Deepens

The game “Street Fighter 6” has sold more than 4 million copies worldwide. Takayuki Nakayama, the director in charge of development, has been addicted to a certain idol for several years.

His name is Suzuki Mob.

He is in charge of the blue color of the idol “Nippon Wachachacha,” and he asked me, “Why don’t you put your company’s advertisement on the buttocks of Suzuki Mob.　She is a maverick idol who has recently appeared in the media as a representative of the “bath cancellation community.

She appeared in the October 31 issue of Friday!　It is an unconventional page, consisting of gravure and Street Fighter cosplay. What is the appeal of Ms. Suzuki Mob. from Ms. Nakayama’s point of view (Special Talk No. 3).

Click here for the first installment of the special interview.

Commonalities” between Street Fighter and idols

Nakayama：It would be a long story if I told you about the wonderful video of him kneading white balls while crying, which is also the reason why I got to know him. …… The smartness of presenting this as a content is amazing. Most people wouldn’t do that.

Mob.: Making shiratama while crying and saying “I want to go home. It is usually embarrassing.

Nakayama: He is also very thoughtful about social networking and has a high level of self-production. You are so sharp in what you are aiming for that it seems like you are in the second round of your life.

Mob.: Originally, I like to present interesting things. Recently, when taking artist photos, I made a collage image myself, posing as a street fighter. I don’t think any other idol does that kind of thing.

-Recently, you appeared on an Internet program as part of the bath cancellation community.

Mob.: If you do live shows and play games, you don’t have time to take a bath, do you?

-How do you see it as a fan?

Nakayama: That’s just the way it is. （Whether you take a bath or not, you do what you want to do. What made me happy was that when Mob. was on ABEMA, he was doing “facial expressions” on the wipe.

Mob.: Before a Street Fighter match, the characters stare at each other. At that time, when you move (the controller), your face moves. That’s what I was doing. I was showing my ability as a Street Fighter 6 geek, even in the bath cancellation community.

Nakayama: Isn’t it amazing?　Creative.

Mob.: When we became idols, it was decided that if we didn’t make Budokan in three years, we would disband, so we thought of things that the public would find interesting, like putting sponsor ads on our butts.

-Mob.: You two are both creative in your own ways, but do you see any overlap between idols and Street Fighter?

Mob.: Street Fighter is like an idol. There are characters in a group called Street Fighter 6, and fans create their guesses. Idol geeks support their idols by cheering them on, but Street Fighter is a …… idol where you can support the character by playing.

Nakayama: When you put it that way, I guess so (laughs). Both idols and games may have something in common in that they both have a worldview and atmosphere that is unique to them. It is the same on the production side. Our team’s ironclad rule is to “do anything as long as it’s fun.