Ichiban Sukina Hana”, “Palipi Komei”… Surprising Reasons for “Fuji TV’s Most Popular” Autumn Dramas with Sluggish Viewer Ratings
Tsuki 9 "ONE DAY", Sunday Gekijo's "Gekkoukou Kyuji", the hot topic "ichiban suki na hana" and others Actresses such as Kanna Hashimoto, Alice Hirose, Riho Yoshioka, Mio Imada, and Yurina Hirate are also intensely competing for viewership ratings!
There were no super highlights like the previous season’s “VIVANT,” and viewer ratings were generally sluggish for fall dramas. The only station that has been showing some signs of life is Fuji Television Network. Its “out-of-the-box strategy” is reflected not in household and core ratings (ratings among men and women aged 13-49), but in the video distribution figures.
Drama watcher Kawada Mihiro says, “Fuji’s strength in terms of TVer favorite registrations is striking, with ‘Ichiban suki na hana’ and ‘My Lawyer is a handful’ in one-two, and ‘One Day’ and ‘Paripi Komei’ in fourth and fifth place.
(Drama watcher Kawada Mihiro) A director of a production company points out, “Fuji’s dramas this season are focused on casting and content to increase the number of views of missed broadcasts. For example, in “Pali Pi Kongming,” the famous military strategist of the Three Kingdoms period, Zhuge Liang Kongming, is reincarnated in modern-day Shibuya to help an unsuccessful singer rise through the ranks.
Another attempt to capture the younger generation was made in “Paripi Komei.
The music played in the play was distributed in conjunction with a music distribution service, and users spread the playlist on Spotify, creating a lot of excitement. This is a successful example of utilizing fields other than television, and I think other stations will be aware of it,” said Kawada.
The number of registered viewers for “ichiban suki na hana” (“The Most Suitable Flower”), written by Miku Ikata and produced by Ken Murase of “silent,” which set a record for the most total number of views in the missed streaming service, is number one. The “Quattro starring” cast of four beautiful women, including Mikako Tabe (34), Kohei Matsushita (36), Mio Imada (26), and Kamio Fūju (24), was also a hot topic.
When I was a student, it was difficult to form a group of two in class. The four discuss the emotional scars and difficulties they all have in life through the problems they have had to deal with. The story proceeds in a straightforward conversational style, making it easy to become emotionally involved. It also depicts themes that have not been touched on before, such as the troubles caused by good looks,” said broadcaster Aida Pring.
The director mentioned above says, “The current problem is the extremely tight shooting schedule.
