A one-stop-show of secret stories from the filming of the drama! Summer Drama “Behind the Scenes of the Intensifying Competition for Audience Ratings”.

In recent years, especially since this April, the TV industry has been talking about the decline in total viewership (the percentage of people watching terrestrial TV in real time).

The absolute number of people watching terrestrial TV has been decreasing due to the shift to video distribution and games, especially among young people. Household viewership ratings for this season’s dramas also reached a high of 11%. Although overall viewership appears to be sluggish, if one understands this background, both household and core (data for men and women aged 13-49) viewership can be said to be in good shape. Which is more important, the households or the core, and which is by far the most important: the core, which has by far the highest reach to the advertising audience. Take a look at the cast of this season’s dramas. Compared to a decade ago, the leading and semi-leading roles have become much younger. The drama can dig up young viewers, get advertisements, and make money through distribution. We can see the form that Reiwa’s dramas are aiming for,” said a producer at a key station.

The drama ranked first in the core viewer ratings, which are important to TV people (first-run; the same below). The drama that won the top spot in core viewer ratings (for the first season; same below) was “Old Rookie” (TBS), which is based on the theme of sports management.

The show is richly produced, with a succession of appearances by real-life famous athletes and a 9-year-old skater who trains for two months to act in a play. The production cost of “Sunday Gekijo” is equivalent to that of a movie. Compared to foreign dramas distributed through Netflix and other media, Japanese dramas tend to be cheap and inferior, but this drama is not to be outdone. No wonder it has high core and household ratings,” said writer Kumao Oyama.

The Achilles’ heel of this film is Go Ayano (40), who plays the lead role. It was feared that he had been “shot down” before the broadcast by the expose-style YouTube star Yoshikazu Azumaya (50), a.k.a. Garcy, but a TBS official wryly commented, “It turned out to be a good publicity stunt. However, a TBS official said with a wry smile, “It turned out to be a good publicity stunt.

Compared to his past appearances, Ayano’s promotional activities have clearly decreased. Even when she did run promotional campaigns, the publicity department reminded everyone around her not to say anything unnecessary. However, when we opened the door, we found that the drama was doing very well. Ayano, who can play both villainous characters and the “shameless hot-blooded” protagonist of the film, is a good actor, regardless of his personal life, and his stock among the staff is rising (laugh).

(Laughs)” Kyoko Yoshine (25), the heroine, has also seen her stock soar.

After starring in NHK’s television series “BEPPINSAN,” she went on to give good performances in such films as “Chunnel is as it is! based on the novel by Michiko Sasaki, and finally appeared in “Sunday Gekijo. She is a rare performer who can play both leading and supporting roles, in comedies, serious dramas, and coming-of-age stories, and she keeps her freshness,” says Oyama.

Fuji Television’s “Kanketsu no Keeper” came in first in household viewer ratings. Mr. Oyama continues.

The show has the novelty of depicting the activities of the Fair Trade Commission, but it is still difficult to understand their position, what they are fighting against, and how they are involved in people’s lives. Some of the comedic direction also does not match the weight of the subject matter. It is a little bit of a disappointment.

Drama watcher Masahiro Kitagawa is focusing his attention on “Tutor Trako” (NTV), a script by Kazuhiko Yugawa, whom he describes as “a scriptwriter who hits a home run or strikes out.

He cast Ai Hashimoto (26), who was in “Sakura in the Same Classroom” and “The 35-Year-Old Girl,” both scripted by Yugawa, in the lead role. Like past Yugawa productions “Queen’s Classroom” and “Mita, the Housekeeper,” the main character has the potential to blow up big, so don’t miss it.”

The core ratings are in second place. Will it be a homerun?