Top 10 Favorite Commercial Includes Shota Matsuda, Kimura, Ayase and Mitsushima Great Performance
Shota Matsuda and Kozue Akimoto at their second wedding party, photographed in September 2018.Kenta Kiritani (right) and Yuto Isomura (left) during a photo shoot in February 2020.
Your favorite CM actor may be in the lineup.
The CM Research Institute released its “CM Favorability Ranking by Product/Service” for March 2022 (survey period: February 20, 2022 – March 19, 2022). The survey covered about 3,000 viewers. In this issue, they would like to introduce some of the famous actors who appeared in the top 10 commercials, along with related images.
“KDDI/au” came in first place for the third consecutive month.
The March commercial features Shota Matsuda (36) as Momotaro, Kenta Kiritani (42) as Urashima Taro, and Gaku Hamada (33) as Kintaro, in a series of commercials. The series has been well received by the viewers.
“The series has a very easy-to-understand characterization of the three. Mr. Matsuda plays the second Momotaro comically with the same aura and expressive power as his father, Yusaku Matsuda, and was ranked first in the male category in the CM likability ranking in 2014, and his fresh image may be perfect for advertising.” (A source in the entertainment production industry)
Mana Ashida is a little taken aback by Kimura’s quips.
Like “au,” this is a series of commercials, and the one ranked in the March issue is the “Asylum” version. Ms. Ashida, with a troubled expression on her face, talks to Kimura, saying, ‘We always talk about Town Work and part-time jobs, don’t we?”. “We are,” she said, Kimura cut her off with a stern look, ‘It’s not ‘we’, it’s ‘I’.
Ashida-san, who was tsk-tsked, said, ‘Let’s stop talking about Town Work already!” She said, somewhat thrown. Kimura again quipped, “Aren’t you weak-willed?” Despite their age difference, the two are in perfect synch. Their fast-paced dialogue must have caught the viewers’ attention.
“Au” and “Town Work” are not the only commercials featuring famous actors that made the top 10.
Haruka Ayase (37) was the center of attention. Ms. Ayase appeared in two of the commercials we ranked. One for “UNIQLO” (No. 4), in which she walks briskly in jeans while Keisuke Kuwata’s atmospheric background music plays, and one for “NTT DOCOMO” (No. 9).
KDDI/UQ” (No. 7) is also interesting. The queen is played by Hikari Mitsushima (36) and the butler by Ryuhei Matsuda (38). Each episode is a drama, with Mr. Matsuda’s humor being interrupted by Mr. Mitsushima. The comical direction seems to be attracting an increasing number of fans.
It is not only in movies and TV dramas that we can enjoy the performances of great actors. We hope you will also pay attention to the passionate performances in the commercials, which are only a few dozen seconds long.
Photography： Yuri Adachi, Takero Yuzukuri Kondo, Yusuke Kondo, Sota Shima, Toshikatsu Tanaka, Keisuke Nishi
