Is “Buy It Because It’s Cheaper” a Mistake? What is the “Amazon Black Friday Sale” starting this year again?
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The Black Friday sale on Amazon will start again this year on November 27.
Although it has become a standard year-end sales event, there are some people who have not yet used it.
So, this time, we will explain about the Amazon Black Friday Sale.
What is the “Black Friday Sale”?
Some people may not even know what Black Friday is.
In Japanese, it is called “Black Friday,” which sounds ominous, but it refers to the sales that take place on the day after Thanksgiving Day (the fourth Thursday of November every year), which is a national holiday in the United States.
Whatever it is, the day of the sale was called “Black Friday” because of the increased number of shoppers and the increased police workload.
Although the name may not be very welcoming, it has become a happy sales day in the U.S. and Europe.
Black Friday has been imported to Japan since the 2010s.
Although Black Friday is such a joyous occasion, it actually only came to Japan in the ’10s.
According to Wikipedia, the first Black Friday sale was held by Toys “R” Us in Japan in 2002.
In other words, companies began importing these items as part of their year-end sales campaign to boost sales. One difference from the original U.S. market is that in Japan, Black Friday sales start around November 23rd, which is Labor Thanksgiving Day.
However, the period of sales is roughly “around the end of November,” and some overseas manufacturers have actually already started their Black Friday sales.
For the time being, Black Friday 2012 is being held in a lighthearted manner, as if to say, “It’s OK to say Black Friday sale when November arrives.
What should you buy during Amazon’s Black Friday Sale?
So, what should you buy during Amazon’s Black Friday Sale?
You won’t know which items will actually be on sale until the sale starts, except for those items that have been announced in advance.
One thing to keep in mind is that it is not a good idea to “buy something because it is cheap.
When the Black Friday sale starts, various high-end products become cheaper. Therefore, we tend to buy this and that, but if we do so, our pockets will be cold for the year-end and New Year holidays.
To avoid this, we recommend that you make an inventory of what you want before the sale starts.
Buy only when “what you want” is cheaper.
There are many different products currently on sale on Amazon. Make a list of what you want from among them before the Black Friday sale starts.
It’s a pain to go through the trouble of manually compiling a list, so it’s quick and easy to put it in your Amazon account’s wish list.
Then, when the Black Friday sale starts, check to see if the products you wanted are reduced in price.
At this time, if the price is reduced, buy it, if not, forgo it. In this way, you will not buy something because it is cheap, but because the price of the item you want is reduced.
As the Internet saying goes, “If the reason for your hesitation is the price, buy it. If the reason for your hesitation is the price, buy it; if the reason for your hesitation is the price, don’t buy it. Don’t decide to buy a product based on price.
Use “KeePa” to buy at the lowest price
Well, even so, if the price is low, you will want to buy something even if you don’t need it, won’t you?
However, you cannot judge whether an item is “really cheap” or not just from the sale price.
This is because there are many items (especially marketplace items) that are not really on sale, but are pretending to be on sale.
For example, it is common to raise the price of an item before a sale and then lower the price when the sale starts to make it look like a substantial discount.
The way to detect this is to use “KeePa,” a service that checks Amazon’s price trends.
Enter the name of a product you are considering purchasing on this site, and you can see how the price of that product has changed over time.
By looking at this, you can see at a glance when the price was lowest.
However, it is not easy to enter the name of the product every time, so it is a good idea to install the extension provided by KeePa on your browser.
Once you install this extension, you will be able to see the price trend on all product pages, so you can quickly find out when the price was the lowest.
In addition, if you set a price for a product that you are willing to buy, KeePa has a feature that automatically notifies you when the price drops to that level, so you can buy the product at a price you are comfortable with without having to wait for the lowest price.
In any case, there are only a few days left until the Black Friday sale starts on Amazon. If you are thinking about what you want that or what you want that, put together your wish list of what you want while you still can.
As a side note, due to the current trend of a weaker yen, prices of electrical appliances and imported goods are on the rise. You may want to buy such items as soon as possible.
Interview and text: Shuji Shinohara
Born in 1983 and currently resides in Fukuoka Prefecture. Since 2007, he has been working as a freelance writer specializing in verifying inflammatory incidents and false rumors mainly on the Internet.