Is Temu safe?　Experts on the reputation of the rapidly expanding mail-order site

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Temu, a shopping mall-type online shopping site from China, started operations in Japan in July 2011 and is rapidly increasing its users. The site offers a wide range of products, including fashion, daily necessities, home appliances, and furniture, all at “low prices. Some items are priced at less than 100 yen (and shipping is free!). Some of the products are less than 100 yen (and free shipping!), and the low prices are extraordinary.

However, there have been many “shady” articles on the Internet, which made me, as a timid person, shy away from the site. Recently, however, I came across an article that said, “Temu is half the price of Amazon! I can no longer feign indifference.

What kind of site is Temu, and how is it wise to use it? We spoke with Namiko Endo, an online shopping concierge who uses Temu frequently.

Expanding to 47 countries… in the U.S. and U.K., Temu has overtaken Amazon as No. 1 in downloads.

Temu is an online shopping site developed “for overseas” by PDD Holdings, which owns the major Chinese e-commerce company “Pinduo Duo” under its umbrella. The Japanese version of the application and official website are written in Japanese, so it looks no different from a domestic shopping site.

In Japan, where the site has been in operation for about a year, the name Temu has not yet taken root, and for the time being it is called “Teemu” or “Temu.

The service was launched in the U.S. in September ’22 and has now expanded to 47 countries around the world. In the U.S. and the U.K., the number of app downloads from January to September 2011 The number of app downloads from January to September 2011 in the U.S. and the U.K. surpassed that of Amazon The reason for the site’s popularity is, in short, that it is “a fast-growing site with a lot of attention.

The reason for its popularity is, after all, that it is inexpensive.

The reason for its popularity is, after all, its “low price. The reason for the site’s popularity is, of course, its inexpensiveness. There are also frequent discount sales and coupons.

Because of the overwhelming number of products, there are many unique products that are rarely seen in Japan, and it is nice to know that what you buy is not the same as anyone else’s. I myself use the store five to six times a month.

I myself use the site 5-6 times a month. Even when I can’t find something I like at domestic stores, I think, ‘Maybe Temu has it,’ and when I look for it, it really is there (laughs). Amazon Whenever I am looking for something I want, I search Temu first.

Endo-san especially purchases accessories, sundries, and interior goods. The other day, he purchased a stand-type light for 1,040 yen that can be used for photography.

In addition to the low prices and large selection of items, he attributes the popularity of the app and website to their well-designed and easy-to-use features.

The game-like elements, such as coupons that appear every time you open the app and a roulette game that determines the discount rate, just draw you in. The app is very good at creating a system that makes you want to use it every time you open it.

It’s easy to understand and adds a fun element to the shopping experience, making it a stress-free shopping experience.

The company is also focusing on security, and has taken measures this year to ensure that users do not feel insecure.

In April ’24, we announced our participation in the Anti-Phishing Working Group (APWG), an international organization dedicated to combating online fraud and cybercrime. This is a clear indication of Temu’s commitment to protecting customer data and providing a safe shopping environment.