Lavit! is making a fortune from the goods of discovered comedians… The rise of “unknown young comedians” has led to a trend of “de-award races

Young comedians are leaving the comedy awards race that has produced so many stars. This is the case, for example, with the comedy trio “Linda Color ∞,” whose member Norina Pippi (26) is rapidly gaining popularity and has released her first digital photo book, taking advantage of her model-like looks. This July, on TV Asahi’s YouTube channel, the leader, Den (30), became the talk of the town when he declared, “I have awakened from the brainwashing of the awards race.

Linda Color” was originally a combination of Den and Taiko (31). Then Nappi, who became a fan after seeing them perform live, joined the group in 2010, and it took its current form. The unique world view of the “charismatic” Den and his two followers has attracted a lot of attention. They were eliminated in the second round of the M-1 Grand Prix when they became a trio, but this year they did not even enter the competition,” said a comedy writer.

With the COVID-19 crisis, live streaming live, YouTube, and live-streaming apps have taken root. Young comedians see it as “a big thing that even young, unknown comedians can now earn money.

Even young comedians in Yoshimoto, who are in the “popular in the theater” class and unknown to the public, can sell their live performances quite well. Most of them make more than salarymen of their generation, and some of them even own cars.”

The increase in the number of contestants and the competitive nature of the awards show are spurring the “de-awards race,” according to a broadcaster.

It used to be said that the minimum for professionals was to advance to the third round of the M-1 Grand Prix, but this year, 13,330 pairs entered the competition, and only 4% of all entrants make it to the third round, which is a very narrow gate. Another obstacle is that it is difficult to get people to like the last year’s champion, “Reiwa Roman,” unless you have a story with a lot of blurbs for the awards race. There are more and more young comedians who are looking for a genre that suits them and can earn them money, rather than focusing entirely on the awards race.

Background of the Increase in “Discovery and Nurturing Programs

The “M-1 Grand Prix” distributes all the material of comedians who have made it to the third round for a limited time. This system has reduced the number of young comedians who want to win at all costs,” says a young comedian.

The number of in-person auditions has been drastically reduced due to budget cuts. The stations are increasingly discovering young comedians by watching videos of the award shows. In other words, if you can make it to the third round of the M-1, that alone will increase your chances of being invited to the show at once.

Fuji Television has been discovering young talent through such programs as “Hachimitsu! a variety show featuring young directors and young comedians, is being aired by Fuji Television Network, and other programs to discover and nurture young talent are increasing.

However, if a comedian is discovered and nurtured in-house, he or she has the advantage of being given priority in appearing on the program when he or she makes a breakthrough. Yasuko (26), who was discovered on “Omoshiro-so” (Nippon TV), has been given priority in appearing on Nippon TV programs such as “24 Hours TV. (NTV), and “24 Hour TV” (NTV), etc.

Lavit! (TBS) is making a fortune from the goods of “Kakeochi’s” Macho Aoki (29), who was discovered on the program (laugh). Aoki belongs to Yoshimoto. Yoshimoto has its own merchandise sales company, so it is normally difficult to give the OK to merchandise originating from a comedian’s program. As for Aoki, he owes Yoshimoto a debt of gratitude for making him famous, so he is said to have entrusted the show with his merchandise.

In the Reiwa TV world, it seems that young, unknown comedians will rise to prominence in a flash.

From the November 15 , 2024 issue of FRIDAY