The latest business report on the front lines of the frozen foods industry] The COVID-19 crisis has brought about a drastic change in the industry! The “hot battle” for the leading role on the dining table
Ajinomoto taking the high road / Nichirei Foods No. 1 in fried foods and sweets / Nissui, the oldest player in the industry / Eat & Foods collaborates with Osaka Ohsho / Maruha Nichiro battles with seafood / Nipun makes a breakthrough with one-plate set meals / Nissin has strong pasta products
If Maruha Nichiro has an advantage in its field of expertise, marine products, Nissin Foods Frozen Foods, which has Nissin Foods, the largest manufacturer of cup noodles, as a group company, specializes in noodles.
In addition to the “Mochitto Nama Pasta” series, which offers a texture similar to fresh noodles, frozen ramen noodles are also popular. Nissin Chinese Shirunashi Tantanmen Large Noodle Noodle” is a popular product with annual sales exceeding 2 billion yen.
Like Nissin Foods Frozen, Nipun, a major flour miller that has established a presence in the noodle market, has created a new source of revenue by making a groundbreaking attempt to combine the post-Corona “one-person meal” demand with health consciousness.
The “One-Prepared Meal” series, which offers both a staple meal and side dishes in one product, is nutritionally balanced and ideal for those who cannot cook but are still concerned about their health. Riding the ‘one-plate boom’ led by Nipun, Maruha Nichiro, Nissui, and Nichirei have also introduced similar products, creating a local battle for the ‘one-plate’ category in response to all-in demand,” says Yamamoto.
While the two strongest brands reign supreme with their signature products of gyoza and fried rice, the followers are rising to the occasion with their own weapons and waging a guerrilla war with their own idea products. After Corona, the battle in the frozen food industry becomes hotter and hotter.
From the November 24, 2023 issue of FRIDAY
PHOTO： Jiji Press Afro
