Fuji Television Network’s president held an emergency press conference. Sponsors withdrew one after another due to Masahiro Nakai’s problem… “Resentment” from sales employees.
Salesmen fretting over client desertion
In the aftermath of Masahiro Nakai’s (52) trouble with women, Fuji Television President Koichi Minato (72) will hold an emergency press conference in Tokyo on January 17. The regular press conference, usually held in February, will be brought forward. Behind the move, there are said to be “unavoidable circumstances.
Please give us a break. ……
Fuji Television’s advertising sales team is now in over their heads.
Long gone are the days when the triple crown of viewer ratings was the norm. …… Nowadays, with the advent of new media, ad placements are on the decline. Then, as if to add insult to injury, Nakai’s troubles with women came to light.
In June of the year before last, Nakai had a problem with a woman in her twenties, Xko, and paid a settlement of 90 million yen through her agent.
Nakai uploaded a statement on his company’s website on August 9,
It is also true that a settlement has been reached and resolved through the representatives of both parties.
“With the settlement reached, I will be able to continue my entertainment activities without hindrance,” he claimed.
However, it was too late. Six regular TV and radio programs and two commercials had to be replaced or suspended.
The “The World Oyoten News” on Nippon Television Network, Inc! The World Oyten News’ on NTV finally announced Nakai’s resignation from the show. This is the same as saying, “You can no longer appear on TV. Other programs will probably be dropped or terminated when the time is right. Mr. Nakai will be expelled from the TV industry.
However, the series of disturbances is no longer a problem for Nakai alone.
U.S. investment fund calls for investigation by a third-party committee.
In “Josei Seven” and “Shukan Bunshun,” it was reported that it was Mr. A, a senior Fuji programming executive, who indirectly set up the dinner between Xko and Nakai (Fuji denied all involvement by Mr. A). Furthermore, in the January 16 issue of “Shukan Bunshun,” a woman who is said to be a female announcer at Fuji gave a pseudonym, saying, “I too have been ‘dedicating’ myself to Mr. A.
I was also “offered” to Mr. A.” Like Ms. Xuko, she also testified that she had been “offered” to Mr. A.
Like Ms. X, she was invited by Mr. A to a drinking party with Nakai and a certain celebrity, and was even on the verge of sexual trouble.
The existence of the “female payoff system” came under suspicion, prompting Dalton Investments, a U.S. investment fund that holds a 7% stake in Fuji Media Holdings, which owns Fuji Television Network, to take action. The fund sent a letter to Fuji requesting an investigation by a third-party committee. The fund said, “Fuji’s corporate governance is seriously flawed,
Fuji’s corporate governance is seriously flawed.
“It deserves serious condemnation, not only for undermining viewer trust, but also for directly undermining shareholder value,” the fund said.
The fund also criticized Fuji’s decision.
Market insiders also commented , “Investment funds make money first and foremost, so it is dangerous to treat them as saints.
But, they also said, “Fuji’s governance is not in doubt.
Doubts about Fuji’s governance will not be resolved for the time being. We needed to take action before the uproar escalates any further.”
It would have been acceptable if some sponsors had pulled out of Nakai’s programs, or if some of the talent had refused to appear with Nakai. However, what is happening now is “the withdrawal of sponsors from Fuji Television,” and this is outrageous. The sales staff member lamented, “Since the end of last year, we have not been able to advertise on Fuji TV.
Since the end of last year, an increasing number of clients have expressed their reluctance to place advertisements. In other words, Fuji as a whole is being viewed with suspicion. We have responded to inquiries with apologies, but at any rate, detailed information is not coming down from upper management. Even if we wanted to explain the situation to the client, we lack the materials to do so.
Nikkan Sports” dated January 16 reported that Fuji has lost about 30% of its sponsors as a result of the current turmoil.
Fuji is said to have invited an outside lawyer to conduct a fact-finding investigation, but the effect is unknown. But the effect of the investigation is unknown, and merely investigating the existence of illegality will not solve the problem.
What Fuji is most afraid of is that the Ministry of Internal Affairs and Communications, which has jurisdiction over the matter, will take action. “What Fuji fears most right now is that the Ministry of Internal Affairs and Communications, which has jurisdiction over broadcasting, will take action,” said Mr. Minato. President Minato must give a satisfactory explanation.
The fate of the station hangs on the words of President Minato.
PHOTO: Shinji Hasuo