Retort Curry Industry] Too Easy, Too Delicious! The “400-yen barrier” has been broken down, and the hot battle for authentic taste is on!
House Foods, the "industry leader," Otsuka Foods, the oldest "Bon Curry," S.B., a "famous restaurant collaboration," 36 Chambers of Spice, a brave newcomer in the high price range, MUJI, which does not put its products in boxes, etc.
Recently, a new force has emerged that attracts the attention of core fans with products that cost 500 yen, and in some cases, more than 1,000 yen.
It is 36 Chambers of Spices. The pressure and heat of high-pressure sterilization, which is an important manufacturing process for retort curry, is used in reverse to cook the meat until it is tender and tender, and then it is combined with the spices. You can taste curries such as ‘mutton curry’ that look like they are served by a meticulous individual restaurant,” said Mr. MEDORIMA.
Spices and collaboration with famous restaurants. The champion aggressively adopts new tactics, and the newcomer fights back. The battle for supremacy in the retort-pouch curry industry, where a tense atmosphere prevails, is sure to become hotter and hotter in the future.
From the November 10 and 17, 2023 issue of FRIDAY
PHOTO： Kyodo News Image Navi
