Retort Curry Industry] Too Easy, Too Delicious! The “400-yen barrier” has been broken down, and the hot battle for authentic taste is on!

Major players take on emerging power

In pursuit of the top-runner House Foods, Ezaki Glico, whose “LEE” series and “Curry Artisan” series have gained popularity, Meiji, whose “Ginza Curry” series with the richness of two-step bouillon and sweet onions has gained strong support, and Muji are in a close competition with each other. –However, Meiji and Mujirushi are still in a tight race with each other. The leading competitor to House Foods is the spice giant SB Foods, which has already launched “Curry Day” and “Curry Day” and “Curry Day” and “Curry Day” and “Curry Day”.

However, the company has not focused much on spice products, perhaps believing that spice products that emphasize aroma would not sell well. However, latecomers such as Nakamuraya and MUJI were very successful. Seizing this opportunity, in the summer of 2005, S.B. launched “Rumor’s Famous Osaka Spiced Keema Curry” under the supervision of the famous curry restaurant “Columbia Eight. The curry is a keema curry, but the roux is silky and the cardamom is effective, a mysterious curry that has been successfully reproduced. This gripped the aroma-oriented customers. The company has always been strong in spices. The “Kanda Curry Grand Prix” series, a collaboration with a curry contest grand prix-winning restaurant, is also highly accomplished and has satisfied many curry fans,” says curry researcher Spicy Maruyama.

Not resting on its laurels as a major player in the industry, SB Foods has put in a spurt of corporate efforts by leveraging its own strengths. Even so, the king, House Foods, which boasts the industry’s number one market share of 20-27%, is far ahead of the pack.

In addition to the top-selling “curry house curry,” the company has an overwhelming number of long-selling products, including the retort version of “Vermont Curry,” “Kukure Curry,” and “Curry Marche. The company is a leading company in the industry both in name and reality,” said Mr. Inoue.

The success of the collaboration series by S.B. Foods was not something that the king of the curry industry could afford to ignore.

House Foods has been a hit with new initiatives, such as the retort version of the “Japan Menu Award” winning menu sponsored by the gourmet food application “SARAH” and the “Selected Popular Restaurants” series in collaboration with “Eat Log”. In response to the rewind of major companies such as House and S.B., Nakamuraya has developed “Spice Traveler,” which allows you to taste spicy dishes from around the world, and Muji has developed “Curry of Ghibier,” which makes the most of the ingredients, and other companies are engaged in friendly competition.