Behind the birth of Shinjo, the “Big Boss” manager, lies a serious team situation at Nippon Ham | FRIDAY DIGITAL

Behind the birth of Shinjo, the “Big Boss” manager, lies a serious team situation at Nippon Ham

Hokkaido Nippon-Ham Fighters Already Generating Tens of Billion Yen in Economic Impact

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I arrived in Okinawa at noon on November 7 in the style of a country visual band member. The next day, I changed into a crimson jersey and went to the stadium.

“Chibariyo (good luck)!

Despite a last-minute announcement on social media, over 200 media and fans gathered at Naha Airport. It’s a good thing I’m not the only one.

“Shinjo-san is a PR genius. He is very good at grabbing the media and fans. I was impressed by the way he called out the names of the people who asked him questions at his inauguration press conference the other day. He was telling the audience, “I remember you. There was a moment when he was frightened, saying, “The question is too long,” but that was a comment made with the visual media in mind.

He understands the importance of a single phrase. The thing that impressed me the most was how well he recovered the foreshadowing. He uses his own life as a stage to tell his story, which is important in PR.” (PR planner Hanae Matsuya)

An unprecedented 80 members of the press were dispatched to cover the fall training session of Nippon Ham without their main players. At lunchtime, sandwiches and rice balls were brought in “from the Big Boss.

“The team’s main gunner, Sho Nakata (32), was released after a violent incident, and Yuki Saito (33) retired. The absence of stars has been a blow, and even though the new stadium, which is said to cost 60 billion yen to build, will open in 2011, attendance has been sluggish. The team finished fifth in the league this season. I’m sure they are expecting more from the nationally known Shinjo than the players.

It remains to be seen how much of an economic effect the inauguration alone will have, which is said to be several tens of billions of yen.

A look at some of the biggest names in the game
A look back at the history of the Japanese baseball team
A look at some of the most important players in the sport

From “FRIDAY” November 26, 2021 issue

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