Despite Low Budgets and Rising Prices: The Resilience of Overseas Travel Variety Shows Amidst a Weak Yen

 “It can be seen as a so-called trial slot, but within that, there are local station productions that are quite well-made. In some cases, these programs are crucial for the company’s future, so a substantial budget may be allocated.

In contrast, large-scale dramas or special anniversary dramas produced by key networks, which are truly pivotal for the company’s success, may involve extensive overseas location shoots. However, I don’t think variety shows or regular travel programs receive budgets that special.”

In an age when solid footage is no longer necessary

What about the circumstances on the talent side?

“Sometimes, talent and actors even film themselves. However, this self-filming style has become a well-established method in location shooting programs, both overseas and domestically, so there’s likely no resistance from either the performers or the viewers.”

One of the ultimate forms of this stripped-down approach can be seen in NaSu D’s program, where the director, despite being a staff member, films everything himself while appearing on screen.

“The increase in streaming services has also had a significant impact on both viewers and participants. 

Of course, talents and directors aren’t professional shooters, but modern viewers are not necessarily looking for perfection; they often prioritize what happens during the experience. 

While high-quality, breathtaking shots are one thing, with the evolution of smartphone cameras, viewers don’t mind if a street shoot is slightly shaky or if the angles are a bit off. 

As long as the shots of the food are captured well in separate cuts, the key is to convey a sense of fun and enjoyment.

By leveraging the low budget, staying in cheap accommodations, and navigating local markets or public transport while communicating with locals can lead to funny mishaps, making the program enjoyable for viewers who expect that kind of content.”

However, what about the ongoing issues with the weak yen and high local prices, which have settled down somewhat but still persist?

“In this regard, it seems that countries like South Korea, Taiwan, and Thailand—where the exchange rate with the yen isn’t too different, and prices are relatively low, plus they are closer to Japan—are often chosen as destinations. 

It’s more enticing to viewers to think, ‘I got to eat this much for such a price!’ rather than ‘Wow, this is so expensive!'” (laughs)

While it appears that there haven’t been major changes to the television stations’ budget circumstances, the combination of wisdom, ingenuity, and a style adapted to the times allows enjoyable scenes of overseas landscapes, cuisine, and the expressions and atmosphere of the people to be delivered even on terrestrial broadcasts.