Mirichamu’s Morning Drama Appearance Speaks Out on Heisei Gyaru Culture

Popular rising gyaru model as “the strongest quarrel gal” on the YouTube channel “Nobrock TV” by Nobuyuki Sakuma.
In the NHK continuous TV novel “Omusubi” to be broadcast in the second half of ’24, attention is focused on playing the role of Ruri Majima (Rurii), the current representative of the “Hakata Gyaru Alliance.”

The 21-year-old, gaining more momentum, makes her debut in FRIDAY’s gravure!
We talked to Mirichamu after the shoot.

“I was delighted today because I got to wear many outfits that suit my usual image. The pink velvet swimsuit was especially cute, and it lifted my spirits!”

The mainstay of her career has been as an exclusive model for the magazine ‘egg,’ where she worked for six years.

“When I entered the entertainment industry, I actually did idol activities for about a year. But it didn’t really suit me, so I quit after about a year. After that, when I was a first-year high school student, I became a model for ‘egg’ and graduated from being an exclusive model in April of this year.

My fondest memory from ‘egg’ was missing the flight back from Okinawa after a shoot (laughs). The kids I was looking at souvenirs with hadn’t ever been on a plane before, and didn’t know things like you have to go to the boarding gate by XX minutes before. We just casually missed it.”

From now on, what will capture attention across Japan is undoubtedly her performance in the morning drama “Omusubi.”
She won the role of a “gyaru” character in the audition, just like herself.

“When I decided to audition, I approached it with a casual mindset like ifI pass, it’s lucky. After receiving the role, it was almost my first serious attempt at acting to this extent. I especially struggled with scenes requiring crying because I had never done them before.

Since my character is a gyaru just like me, many of the actors I work with often say that having a genuine gyaru like me around gives them a completely different sense of reassurance. It seems they don’t quite grasp the tempo and style of gyaru-specific conversations (laughs). The lines are quite exaggerated in gyaru slang, which makes it fun. The ‘Heisei Gyaru’ I’m portraying is someone I admire, but I didn’t actually know about them in real time. As for my impression of Heisei Gyaru culture, if I had to say something, I’ll never understand why everyone wore blue eyeshadow (laughs). It’s a bit of a mystery from the perspective of Reiwa sensibilities (laughs).”

Speaking of Mirichamu, there’s another hot topic buzzing around.
She’s currently appearing in TV commercials for “Karaoke Maneki Neko” alongside the comedy duo Nishikigoi.

“Since we’re always working together on Nobuyuki Sakuma’s NOBROCK TV, shooting with the usual crew was super smooth and fun. There was a moment when Watanabe-san from  Nishikigoi ad-libbed a line that made it into the final cut, and we all laughed, saying ‘That’s so Watanabe-san!'”

Mirichamu is truly becoming the eye of the storm in ’24.
I asked her about what she wants to achieve by the end of this year.

“Guess what!? I’ve already bought everything I wanted to buy. Recently, I bought the car I’ve been wanting. I also just got my driver’s license. The reason I decided to get it was because I don’t drink much normally, so when I go on trips or something, I thought it would be nice if I could drive myself. Actually, I’ve been driving around my hometown here and there. So, I’ve already achieved my goal for this year! (laughs)” 

You can check out Mirichamu’s gravure and 10-minute movie here!

Click here to view Mirichamu’s photogravure and 10-minute movie!