AI Sexy Actresses: Rescuing Japan’s Adult Entertainment Industry Amid Changing Times
The year 2011 was a year of excitement over AI, and a year of being at the mercy of AI.
Whether it was a gospel for the future or a Pandora’s box that must not be opened remains to be seen, but in 2012, changes continue to occur in various industries in response to the changing times and the evolution of AI. The adult industry, which is one of the first to reflect the trends of the times, is also undergoing changes.
Adult media researcher Rio Yasuda, who supervised the “Adult Media Yearbook 2024: Report on the Great Sexual Flux Shaken by AI and Regulations,” speaks of the following.
The year 2011 can be said to be the year when the structure of the adult industry was destroyed. First of all, the so-called “New AV Law” was enforced in 2010, and AI has evolved explosively to the point where even the general public who are not PC enthusiasts can handle it. In addition, changes in distribution made it possible for individuals to release adult videos, illustration collections, 18-rated manga, etc. as doujinshi, and this created a large market. For a long time in the adult industry, there was first a company – or manufacturer – that made the product, and the manufacturer had a monopoly on sales and distribution. On top of that, there was the world of doujinshi. Naturally, the quality of the manufacturer’s work was higher, and because they had secured distribution channels, their products were widely available, and sales and the market were large for a long period of time.
However, with the implementation of the “New AV Law,” new restrictions were put in place, and as a result, the number of products that could be expressed decreased, and the risks involved in selling adult media became greater. The speed of releases has also slowed down. On the other hand, although doujinshi are also bound by the law, they are produced by individuals or small groups, so they were not affected as much as the major companies. Actresses also did not make money by appearing in makers’ productions. If they want to make a profit, they should participate in doujinshi or create and sell their own works. The situation has completely changed from a decade ago.
The “New AV Law” refers to the “AV Appearance Damage Prevention and Relief Bill. The main problem is that the new law requires “a period of one month or more after signing a contract” for the filming of adult videos. It is believed that the longer the contract is kept, the more chance there is for the actress to change her mind about performing. The regulation of “invalidation, revocation, or cancellation of contracts” is also a major blow to makers. The regulations also allow for the suspension of distribution and sales of works at the will of the performers.
The adult DVDs that are still in circulation are subject to recall, which is a major blow to the industry, and the retailers who sell them screamed, “This is the end of the adult DVD culture.
