Clerks are remote from Awaji Island, cutting electricity bills by 40%… Cutting-edge near-future convenience store “cute avatar” customer service photo

The children will have fun playing with them. They play rock-paper-scissors. Shall we play with me? First, goo, then rock-paper-scissors!”

This reporter was easily defeated. His rock-paper-scissors opponent was a young female avatar projected on a large panel. Although we could not see her actual face, the staff talked to her from a distance in a friendly manner through her avatar.

The reporter visited “Green Lawson” in Kitaotsuka, Tokyo. The major convenience store “Lawson” opened this futuristic store on an experimental basis. Taiji Yoshida, manager of the company’s Business Development Department, explains, “This is a new type of store.

It is a new type of store. We have in mind the improvement of environmental issues by reducing food loss and plastic waste, the realization of an unconstrained working style in Avatar, and warm communication with customers. The store in Kitaotsuka opened in November 2010 and will be the first “Green Lawson” store. We are still in the verification stage, but we plan to gradually improve our services and increase the number of stores nationwide by 2013.

Food Waste Costs Cut in Half or Less

Green Lawson” is a completely different service from conventional convenience stores. The main measures are as follows.

To reduce food loss and plastic waste, frozen lunchboxes and food prepared in the store kitchens are used instead of room-temperature lunchboxes.

Avatar” system → allows people with disabilities such as childcare or physical handicaps to work remotely at any time of their choice.

The installation of refrigerated showcases with doors→Improved cold air leakage, resulting in significant energy savings. ……etc.

When you step into the store, you get the impression that it is more spacious than a conventional convenience store. Mr. Yoshida explains.

The aisles are more than 1.5 meters wide, and the sales floor space is about 1.5 times larger than that of the previous store, so customers will feel more space. We offer seven types of frozen bento boxes, including “Chicken Teriyaki Jyu,” which are priced at around 500 yen. By eliminating room-temperature bento boxes, food waste costs have been cut by more than half. We believe we can cut electricity costs by 30-40% with the introduction of showcases with doors.”

The real staff in the store are about two people who are mainly in charge of the kitchen. Avatars provide support for the self-checkout system. We interviewed a female staff member in her 40s who works through an avatar.

I work remotely from Awaji Island in Hyogo Prefecture. At first, some customers, especially the elderly, were not aware that avatars could speak and provide service. Now the customers are used to it and there are no major problems. The only problem is the occasional audio glitch. Children seem to enjoy the avatars as characters that speak freely.