Luxury Car, Fine Dining, and a Surprise Guest Spark Buzz Online

“What I always keep in mind is accumulating virtue. If you do that, people and money will naturally come to you. I feel that many wealthy people tend to practice ‘cost-free kindness’ consistently.”

Emerging from a grand mansion towering in a quiet residential area was Seiji Nishimura (54). Nishimura is the president of XCOM Global Inc., which operates businesses such as “Nishitan Clinic” and “Imoto WiFi,” and boasts a personal fortune exceeding 30 billion yen.

The frequently seen “Nishitan Clinic” commercials feature a star-studded cast, including singer Hiromi Go (69) and talent An MIKA (52), drawing attention for their unique worldviews. In recent years, Nishimura has also focused on posting on TikTok, where his friendly persona has gained him popularity as a celebrity president.

On this Valentine’s Day, Nishimura was hosting an exceptionally luxurious event—taking fans out for high-end French cuisine.

Given the strong impact of his commercials, even what seems like an ordinary fan meeting appears to be deliberately extravagant to generate more profit for the company.

Such skeptical thoughts may arise, but…

“I understand why people ask those kinds of questions. But, to be honest, I have no obsession with making money. With a personal fortune of 30 billion yen and an annual revenue of 33.3 billion yen, I’ve long surpassed the stage of wanting to earn more.

Of course, there are always critics. Whether it was when I built a 3-billion-yen mansion last year, aired a new commercial, or announced an event like this, I’ve received backlash. But if people truly didn’t care, they wouldn’t even bother criticizing, right? I believe that ‘bad publicity is better than no publicity,’ so I actually appreciate the attention.”

So, what is the true intention behind such events?

“Rather than keeping what I have to myself, I prefer to share it with those around me. Simply put, I do what I want to do, and if it makes people happy, that makes me happy too. It might sound a bit blunt, but once you reach a certain level of wealth, that’s just how you start thinking.”

At the same time, he also revealed the business benefits.

“When you do things for others, opportunities that benefit yourself and your company naturally come your way. The CEO is the most important figure in a company, so when the CEO directly interacts with users, it also serves as great publicity.

But more than trying to gain money or fans, I take these actions to feel connected with people. Relationships are like a mirror, after all.”