Luxury Car, Fine Dining, and a Surprise Guest Spark Buzz Online

“What I always keep in mind is accumulating virtue. If you do that, people and money will naturally come to you. I feel that many wealthy people tend to practice ‘cost-free kindness’ consistently.”

Emerging from a grand mansion towering in a quiet residential area was Seiji Nishimura (54). Nishimura is the president of XCOM Global Inc., which operates businesses such as “Nishitan Clinic” and “Imoto WiFi,” and boasts a personal fortune exceeding 30 billion yen.

The frequently seen “Nishitan Clinic” commercials feature a star-studded cast, including singer Hiromi Go (69) and talent An MIKA (52), drawing attention for their unique worldviews. In recent years, Nishimura has also focused on posting on TikTok, where his friendly persona has gained him popularity as a celebrity president.

On this Valentine’s Day, Nishimura was hosting an exceptionally luxurious event—taking fans out for high-end French cuisine.

Given the strong impact of his commercials, even what seems like an ordinary fan meeting appears to be deliberately extravagant to generate more profit for the company.

Such skeptical thoughts may arise, but…

“I understand why people ask those kinds of questions. But, to be honest, I have no obsession with making money. With a personal fortune of 30 billion yen and an annual revenue of 33.3 billion yen, I’ve long surpassed the stage of wanting to earn more.

Of course, there are always critics. Whether it was when I built a 3-billion-yen mansion last year, aired a new commercial, or announced an event like this, I’ve received backlash. But if people truly didn’t care, they wouldn’t even bother criticizing, right? I believe that ‘bad publicity is better than no publicity,’ so I actually appreciate the attention.”

So, what is the true intention behind such events?

“Rather than keeping what I have to myself, I prefer to share it with those around me. Simply put, I do what I want to do, and if it makes people happy, that makes me happy too. It might sound a bit blunt, but once you reach a certain level of wealth, that’s just how you start thinking.”

At the same time, he also revealed the business benefits.

“When you do things for others, opportunities that benefit yourself and your company naturally come your way. The CEO is the most important figure in a company, so when the CEO directly interacts with users, it also serves as great publicity.

But more than trying to gain money or fans, I take these actions to feel connected with people. Relationships are like a mirror, after all.”

Human beings, after all, have “DNA”

Nishimura now firmly believes in the idea that accumulating virtue leads to gaining rewards. When asked about the roots of this mindset, he reflected, “It may have been influenced by my childhood.”

“As an elementary school student, I grew up in a household so poor that we couldn’t even afford school lunch fees. My father had cirrhosis and was given a terminal diagnosis, while my mother was a severe alcoholic who frequently had run-ins with the police. Hearing this, it might sound like a household full of despair, but my parents never once resorted to violence or harsh words. They loved me dearly, and that warmth from back then still remains within me today.”

He continued:

“I don’t mean to boast, but I believe I’m naturally kind and compassionate toward others. That stems from my childhood experiences, but I also think it’s ingrained in my DNA. I believe that a person’s traits are largely determined by their DNA.

This is just my personal opinion, but in extreme cases, I even think education isn’t necessary as long as someone possesses good qualities. Even without being taught that helping others is important, those with the right nature will act that way instinctively. That’s why I didn’t develop my values by reading books or learning from senior business leaders—I believe I inherited them from my parents’ DNA.”

Although he is now successful enough to share his story as a success tale, he once experienced rock bottom, burdened with 70 million yen in debt.

“After graduating from university, I quit the consulting company I had joined and started my own business at 25. But I was poor, constantly taking on more and more debt. At its peak, I owed 70 million yen, and back then, all I could think about every day was ‘How can I borrow more money?’ I even called the loan advertisements pasted on public phone booths and visited loan sharks in Ikebukuro. That is the one period in my life I never want to return to.”

Through those experiences, Nishimura developed a philosophy.

“Looking back now, one of the most crucial abilities for starting a business—though it may sound surprising—is the ability to borrow money. Sales skills are important, of course, but the ability to bow your head and appeal to others’ sympathy is an absolute necessity for entrepreneurs.”

 

“I was drawn to family love.”

With around 50,000 followers on TikTok, Nishimura recently announced an extravagant Valentine’s Day event. He revealed the details of the special campaign:

“I will be inviting one lucky couple, selected by lottery, to my favorite restaurant in Ginza, Dominique Bouchet Tokyo. On top of that, I will personally drive my Rolls-Royce to pick them up from their home!”

The fully customized Rolls-Royce, worth 80 million yen, is usually driven by his chauffeur. This marked only the third time he had driven it himself, and it was the first time he had ever given a ride to someone outside his inner circle.

“We received around 200 applications, and the winners were the Takahashi couple from the Kanto region. The husband’s comment about wanting to take this rare opportunity to have a meaningful conversation with his wife about their future—since they usually prioritize their young child—really resonated with me. I could feel his deep love for his family, and it touched my heart, so I chose them.”

Upon arrival at the destination, the flashy purple Rolls-Royce stood out in the city streets, but the winners, Takahashi Ryo and Mizuki, were too excited to care, their eyes sparkling with anticipation.

“We became fans of Nishimura-san through TikTok. His way of life and mindset are inspiring, and we learn something new every time we watch his videos. We’ve applied for his campaigns before, but we never thought we would actually win.

Funny enough, the day before we got the official notice, a fake Nishimura account followed us. So, when we got the real notification, we thought, ‘This must be a scam too…’ But then we saw the verification mark and realized it was real!” (Ryo)

The group then headed to the luxurious restaurant in Ginza to enjoy a full-course dinner. Before leaving, a reporter asked the couple if they had any questions for Nishimura.

“Just meeting the person I admire the most and having a conversation with him is already a luxury. But since we have this chance, I’d like to ask for his advice on some personal concerns.” (Ryo)

What exactly they talked about remains unknown, but there is no doubt that the evening turned into a life-changing experience for the couple.

As Nishimura continues to accumulate small acts of virtue, one can only look forward to his next move.