Esthetic salons and masturbation clubs” and “reverse bunny and sailor”…Store-based health salons are diversifying and surviving the headwinds.
Reverse Bunny, Reverse Sailor…Store-Based Health Services Defying the Odds
My impression is that “health clubs are surprisingly stubborn. In Kariya, I was surprised to find that some of the stores not listed on the major sex industry websites were operating in the center of the entertainment district with splendid storefronts. When I went to Ichinomiya, I found that the health club area had been taken over by a residential area and was deserted, lacking the liveliness it once had. However, I was surprised to find that some stores were still in business with only their telephone numbers on their storefronts, without their names on the signboards. I was impressed by the way they kept as low a profile as possible and continued to operate quietly.
In Nagoya, a number of health clubs had converted to sex esthetic salons. I realized how the times have changed when I saw that some of the old, local specialty stores had become sex esthetic salons with flashy signboards. The most surprising was the appearance of a sex establishment near the Hibino intersection. I was overwhelmed to see the sign “Men’s Esthetic Salon” so loudly displayed that it could be seen from a distance.
In Shinsakae and Nishiki, I was shocked to find that the famous health clubs representing the area had turned into masturbation clubs. Also, the long-established “Daytona II” in Shinsakae, whose name is synonymous with “Daytona,” once a synonym for Nagoya’s health clubs, had been transformed into a Japanese-style cosplay store, making me keenly aware of the extent of inbound demand. Furthermore, I caught a glimpse of the persistence of health clubs trying to survive when I saw that “Aegean Sea Nishiki”, a high-class health club in Nishiki, was offering a very low price of 9,900 yen for 60 minutes for a limited time.
Not only in Nagoya, but nationwide, storefront health clubs are entering an era of individualization.’ In October 2012, “Super Moon” opened in Dogo Onsen, Matsuyama, featuring “genuine Ehime girls who gather only local women. In May of the same year, “Cuckold Specialty” health club “Cuckold Wanting Onna…Raw” opened in Choja-machi, Yokohama. The sales pitch is that it is a place where you can play with “women who have a desire to be cuckolded” who have husbands or boyfriends, but are in extreme agony because they feel a sense of immorality after being cuckolded by another man.
The “reverse bunny” at the “Dominant Reverse Bunny Girl Sakae Higashi Shinmachi” health club in Higashi Shinmachi, Nagoya, and the “reverse sailor suit” at the “Alice Jogakuin Ohsone School” health club in Ohsone, Nagoya, are just a few of the “different” types of cosplay that are different from the usual. There are also a number of specialty stores that specialize in “unusual costumes” that are different from regular cosplay. Reverse bunny” refers to a bunny girl costume in which the parts of the bunny that are hidden and the parts that are exposed are reversed from their original state. In other words, the breasts are fully visible. The “inverted sailor suit” is a very short sailor suit that exposes the breasts.
While the industry as a whole is making various efforts to survive, there are still many “local health clubs” that are closely connected to the local area. The “local specialty store-type health clubs” that operate independently in places that are not large entertainment districts are still going strong for now.
The paid version of “FRIDAY GOLD” introduces 55 “local specialty storefront health clubs” in Tokyo, eastern Japan, and western Japan.
