Rorenbo Shogun” is back after a 17-year absence! TV Asahi’s solo run continues with a firm grip on viewer demographics

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The drama “Rorenbo Shogun” (TV Asahi) starring Ken Matsudaira (71), which aired from 1978 to 2003, will be revived for the first time in 17 years as “Shin Rorenbo Shogun.

In “Rorenbo Shogun,” the eighth shogun, Tokugawa Yoshimune, who is highly respected as a great lord, is depicted as the third son of a poor Hatamoto, Tokuda Shinnosuke, known as “Shin-san,” in a painful historical drama in which he deals with various evils while hiding in the daily lives of the common people. The gap between the friendly Shin-san and the dignified Yoshimune, as well as his powerful stand-up routine, made him one of Matsudaira’s best-known works.

Including specials, the drama has been broadcast 832 times. This is the second longest-running single drama series by the same actor after “Zenigata Heiji” (1966-1984, Fuji Television), starring Hashizo Okawa, which aired 888 times.

Mr. Matsudaira has also been pulled from contemporary dramas, including the long-running hit “Matsuken Samba II” and the NHK television series “Omusubi” currently on the air. The industry is praising TV Asahi for reviving “Burenbo Shogun” starring Matsudaira, which is enjoying such a renewed boom, saying, “TV Asahi’s drama team, which is sure to capture the F3 demographic (TV industry term for women over 50), is indeed amazing.

While other stations are busy trying to capture their core target (working school-aged people between 13 and 59), F2 (women between 35 and 49), and “parent-child viewing” with these groups, TV Asahi is also trying to secure the same groups while also keeping in mind the third group (men and women over 50) who should also be considered as its customers. In addition to securing the same demographic, Teresa is also composing its programs with the three demographic groups (men and women over 50 years old), which are its customers. TV Asahi has been able to stabilize its household viewer ratings with the support of the three demographic groups for dramas such as “Partners,” “The Woman in the Police Department,” and “Doctor X: Surgeon Michiko Daimon,” which has been rerun daily to promote the film version of the series.

The drama series “The Travel Nurse” has been the No. 1 drama series this season in terms of viewer numbers. The series has a buddy drama reminiscent of “Partners” and was written by Miho Nakazono, the same writer of “Doctor X,” which reached its finale in the movie version. This is the second film in the series. It is expected to be broadcast “once a year” in the future.

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However, depending on the response, it may become a series again,” said a source close to the project.

The same person mentioned above said, “In fact, this work is actually a morning information program. In fact, the show has been rerun for many years in the former slot of the morning information program “Good Morning! Morning,” and although it was broadcast early in the morning at 4:00 a.m., it had already been getting stable viewer ratings among the third- and fourth-tier viewers over the age of 65, some of whom were already awake.

The new film is directed by the brilliant Takashi Miike. The script was written by Mika Omori, who has produced many blockbuster hits, including the NHK TV series “Asa ga Kita” and the NHK historical drama “Seiten wo Shuke”.

In “New Rorenbo Shogun” to be broadcast on January 4, Daigo Nishihata (27) of “Naniwa Boys” fame will play the difficult role of the heir apparent of the next Shogun candidate, who is unable to move his right arm and speak smoothly due to illness.

TV Asahi had been airing a special edition of the “Must Kill” series starring Noriyuki Higashiyama (58) during the year-end and New Year holidays for the past several years. However, Higashiyama retired to concentrate on compensating the victims of the former Johnny’s sex assault that occurred last year.’ 必殺仕事人,” which aired on December 29, 2011, was his last work. Every必殺 special featured a young Johnny’s actor. It is said that “Ranrenbo Shogun” was revived in the same frame, and Nishibata may have been appointed as a new cast member in that vein.”

TV Asahi, which is targeting the third and fourth tiers of viewers, is trying to attract a younger cast in this way, hoping that younger viewers will watch the show as much as possible.

TV Asahi’s drama team specializes in retaining viewers by valuing its own original content without forcing them to try something new. Next year, too, the team seems to be on solid footing.