The next ace announcer, Ayako Nomura, was reportedly “moved to the left for tardiness”… TBS “too painful kitchen situation” where a signature announcer is not born.
A TBS official reveals the difficult kitchen situation.
It is natural, but it is easier and safer to use freelance announcers who are both popular and experienced than to bring up young talent. For example, Horan Chiaki (35) and Ayaka Ogawa (38) are the main hosts of “NSTA” and “news23,” respectively.
However, it is this heavy use of freelance announcers that has become a factor in the departure of the younger generation. Because they are basically focusing on freelance announcers, there are no jobs in the band programs that the younger generation wants to do. In fact, there are calls within the company to “take better care of the bureau announcers. We are approaching a point in time when we need to put aside immediate success and focus on nurturing the younger generation for the sake of the future.
There is another cause that is accelerating the shortage of human resources. A source in the entertainment industry told us, “The reason for the difficulty in nurturing young talent is the lack of young talent.
One of the reasons for the difficulty in nurturing young talent is the overcrowded schedules of the leading announcers, such as Shinichiro Azumi (50) and Ai Eto (38). Both of them are popular and talented, so they are used for anything and everything in order to get the best ratings.
This reduces their interaction with the younger generation, and they are unable to provide guidance to their juniors. In particular, Azumi is one of the most talented announcers in Japan. If we can find a good balance between young and experienced announcers, we may be able to make a breakthrough in solving the talent shortage.
TBS has a mountain of issues to tackle in order to nurture the next generation of announcers, but will it be able to provide an answer to the urgent issue of creating an ace announcer? The true value of TBS as a station is being questioned.
PHOTO: Rocket Punch