<figure id="attachment_344851" aria-describedby="caption-attachment-344851" style="width: 686px" class="wp-caption alignnone"><a href="#" data-ident_hash="5de44639"><img src="https://res.cloudinary.com/fridaydigital/image/private/t_article_image/wpmedia/2023/11/d65a031a5525e70d8ff70c6d3ce89c87.png" alt=""></a><figcaption id="caption-attachment-344851" class="wp-caption-text">Announcer Ayako Nomura smiles on location. She also won the GP in the &#8220;Miss Keio SFC Contest 2018.</figcaption></figure>
<p> Ayako Nomura, 26, who was considered an &#8220;ace candidate&#8221; within TBS, has been absent from TV since September.</p>
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<p> Nomura is also known as the daughter of Mansai Nomura, a Noh performer, and joined TBS after graduating from Keio University in 2008. She is known as the daughter of Mansai Nomura, a Noh performer. She joined TBS in 2008 after graduating from Keio University, and has worked on a wide range of programs from news to variety shows. Smart FLASH&#8221; reported in an article published on November 22 that &#8220;Nomura&#8217;s repeated tardiness led to her being dropped from all the programs she was in charge of. She is currently working in the Human Resources Department.</p>
<p><span class="strongInContent"> In her second year, she was in charge of 10 regular programs on TV and radio, and was attracting attention as a &#8220;potential ace candidate&#8221; because of her steady talk and quick wit. However, since the beginning of this year, she has had to drop out of a series of regular programs.</span><span class="strongInContent"> </span></p>
<p><span class="strongInContent"> According to some reports, he was left behind due to his repeated tardiness, but there may be other causes. The chronic shortage of announcers at TBS may be the cause, as she has been kept busy as a candidate for the next generation of aces since her first year, which may have caused mental and physical exhaustion.</span></p>
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<p> TBS has seen many popular announcers leave the company in their 20s, including Yuko Aoki (40), who left at the end of 2012, and Minami Tanaka (37), who left in 2002. The shortage of human resources has accelerated as mid-career and young hopefuls have also left the station one after another. Recently, Rina Yamamoto (29) reported her departure from the station.</p>
<p> Against this backdrop, the station has been practically without an ace announcer for a long time, and the impact is serious. In particular, there are few people within the station who can train the younger generation, and the generational change is not going well. The station has been using many freelance announcers to make up for this situation, but this has further hindered the development of the younger generation, creating a vicious cycle.</p>
<div data-friday-nextpage-lead=" The station is also receiving harsh criticism from within the company: &quot;Don&#39;t use freelancers.&quot; ......"></div>

<p> A TBS official reveals the difficult kitchen situation.</p>
<p><span class="strongInContent"> It is natural, but it is easier and safer to use freelance announcers who are both popular and experienced than to bring up young talent. For example, Horan Chiaki (35) and Ayaka Ogawa (38) are the main hosts of &#8220;NSTA&#8221; and &#8220;news23,&#8221; respectively.</span></p>
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<p><span class="strongInContent"> However, it is this heavy use of freelance announcers that has become a factor in the departure of the younger generation. Because they are basically focusing on freelance announcers, there are no jobs in the band programs that the younger generation wants to do. In fact, there are calls within the company to &#8220;take better care of the bureau announcers. We are approaching a point in time when we need to put aside immediate success and focus on nurturing the younger generation for the sake of the future.</span></p>
<p> There is another cause that is accelerating the shortage of human resources. A source in the entertainment industry told us, &#8220;The reason for the difficulty in nurturing young talent is the lack of young talent.</p>
<p><span class="strongInContent"> One of the reasons for the difficulty in nurturing young talent is the overcrowded schedules of the leading announcers, such as Shinichiro Azumi (50) and Ai Eto (38). Both of them are popular and talented, so they are used for anything and everything in order to get the best ratings.</span></p>
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<p><span class="strongInContent"> This reduces their interaction with the younger generation, and they are unable to provide guidance to their juniors. In particular, Azumi is one of the most talented announcers in Japan. If we can find a good balance between young and experienced announcers, we may be able to make a breakthrough in solving the talent shortage.</span></p>
<p> TBS has a mountain of issues to tackle in order to nurture the next generation of announcers, but will it be able to provide an answer to the urgent issue of creating an ace announcer? The true value of TBS as a station is being questioned.</p>


 Rocket Punch

 TBS is suffering from a serious shortage of announcers. The report that Ayako Nomura, the daughter of Mansai Nomura and a "candidate for the next ace" has been "moved to the left because of her tardiness" is a major blow to TBS, which has been suffering from a serious shortage of announcers. What is the "real problem" behind this?

The next ace announcer, Ayako Nomura, was reportedly &#8220;moved to the left for tardiness&#8221;&#8230; TBS &#8220;too painful kitchen situation&#8221; where a signature announcer is not born.

The next ace announcer, Ayako Nomura, was reportedly “moved to the left for tardiness”… TBS “too painful kitchen situation” where a signature announcer is not born.

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