Why Seventeen Ice Cream, a Hit Product for 40 Years, Continues to Be Loved & The Pain Behind the Creation of New Flavors

Seventeen Ice Cream was created in ’83 with “17 flavors” for “17 year olds”!

Seventeen Ice Cream was born in 1983 with “17 flavors” targeting “17-year-old students. In 1985, the company began installing exclusive vending machines. Many of you may have had it when you were in school. We tried to find out why Seventeen Ice Cream has been loved for nearly 40 years.

The hidden commitment of the ever-popular “Cookies & Cream

According to Tomomi Inoue of the Marketing Department, Dairy Business Division of Ezaki Glico, “The top three in sales ranking are Cookies & Cream, Colorful Chocolate <Milk>, and Waffle Cone Chocolat.

All are one-of-a-kind flavors that we put a lot of effort into.

Although not included in the ranking, chocolate mint and grape sorbet are popular flavors that have been around since the company’s founding, and it is really hard to say which one is better” (Inoue).

For example, Cookies & Cream, which ranked first in sales, is made with fresh cream from Hokkaido, with cocoa cookies kneaded in and topped with a subtle salty taste and texture. The perfect balance of saltiness and sweetness has made this flavor popular among men and women of all ages.

At first, the cookies were kneaded into the cream portion, but after some trial and error, we decided to add the cookie topping on top of the ice cream as well. The cookie topping has become even more popular, as it allows the flavor change from the gently salty cookie to the rich vanilla ice cream to be fully enjoyed.

The amount of cookie topping is also a particular consideration. The amount of cookie topping has been carefully adjusted so that it does not spill out when the wrapping is removed.

When you open the lid in the car, if the cookie spills out, you feel a little disappointed, don’t you? We have made the current shape in pursuit of a cookie quantity and size that is easy to eat even when outside.