In-depth Research: The New Era of Female Announcers — Who Will be the Queen?

Rising to Stardom with a Famous TV Show

While some female TV announcers steadily increase their name recognition by appearing on many programs, it was Mizuto’s way of selling that made her popular at once by taking charge of a famous program. One who is expected to follow in her footsteps is Mako Tamura (TBS), who is in charge of “Lavit! (Lavit!) at TBS.

Tamura said, “Since my father is Norihisa Tamura, a former member of the House of Representatives and former Minister of Health, Labor and Welfare, it was difficult for me to use her for both news and variety. But when she appeared on “Lavit! she suddenly burst into tears and took a food sample from Akira Kawashima (44) of Kirin and ate it. The rigid image of her family background has been shattered, and she is now in a position to take on new colors.
In terms of character, Rina Shinohara (26), who was Miss Tokyo University and is very approachable, is closer to Mizuto, but I have the impression that she has not yet been able to express her character well.

Meanwhile, at Fuji Television Network, there is a fierce competition for the ace position.

Seika Inoue, 28, can also do news reporting and is currently in charge of “Honma dekka TV. Being able to do both is a strong point. In addition, she is the main anchor of “Mezamashi TV” and has become the morning face of Fuji Television. However, I get the impression that he is not so outstandingly popular as the “post-Mizuto” position.

One of the reasons why Inoue cannot become the overwhelming ace is the presence of Nagisa Watanabe (26) and Beni Takemata (24).

Watanabe is not a mainstay, but she is in charge of three well-known programs. It is enough to raise her name recognition. Her character of a gourmand is also likable, such as when she ate more than 30 gyoza (dumplings) in a food report or when she was stuffing her face with rice balls at the end of “Mezamashi. In terms of familiarity, she is probably closer to Mizuto than to Inoue,” said Daijiro Maruyama, a female TV critic.

Takemata, who moved from “Mezamashi” to a horse racing program, also has a strong presence.

Announcers who have worked on “Minna no KEIBA” are trained to be more responsive to the needs of the audience, and they also develop a passionate fan base. Such are the case with Midori Matsuo (39) and Reimi Tsutsumi (29). I have the impression that Takemata, a former female Go player and mentally tough, was given a place to grow with high expectations. In terms of announcing ability, I think Takemata is the post-Mizuto announcer.

Mako Tamura (27)
TBS

Lavit!

Rina Shinohara (26)
TBS

THE TIME,” and “HIRU-NANDEZ!

Seika Inoue (28)
Fuji Television Network, Inc.

Mezamashi TV
Honma-dekka! TV

Nagisa Watanabe (26)
Fuji Television Network, Inc.

Mezamashi TV
Widener Show
Poka Poka

Beni Takemata (24)
Fuji Television Network, Inc.

Minna no KEIBA