In-depth Research: The New Era of Female Announcers — Who Will be the Queen?

I couldn’t get anyone to recommend me for the beauty pageant.

The Miss Contest is considered a gateway to success for female announcers. However, Mami Miura, 36, confessed that she has not participated in the beauty contest herself. The reason for this is as follows.

She was not an eye-catching beauty and passed the entrance exam by imitating a mullet fish. In her second year with the company, a producer saw Mizuto buying a large amount of food at a convenience store and selected her as an assistant for “Hirunandasu! Her unpretentious personality and charm spread among viewers, and she quickly became a popular announcer.

Erina Iwata (27)
Nippon Television Network Corporation

World TV TV Special Investigation Dept.
Boiling Word 10
130 Million People’s SHOW Channel

Mizuto is also a skilled announcer who has been able to manage information programs and variety shows with aplomb, and even during disasters, she has been able to connect live broadcasts for several minutes with just a few bulletins and images without panicking. In March of this year, Mizuto got married and became the head of the announcing department. Commercial broadcasters are working hard to nurture a “post” Mizuto announcer who will be loved by all.

The key lies in the housewife segment.

Within Nippon TV, Erina Iwata, 27, is considered to be the next ace. When Mizuto graduated from “Sukkiri,” she was chosen as her successor. In the morning and daytime time slots, it is important how to win over the housewives who have a strict view of female TV announcers. In this respect, Iwata Anna is not pretentious, being good at mimicry and attending magic classes. She was a TV personality when she was a student, and she is an immediate asset who was expected to play an active role as soon as she joined the company,” said Takeshi Misugi, an entertainment critic.

However, after “Sukkiri” ended, it was not Iwata but Kuroda Miyu (24) who was chosen as the MC for the successor program.

In “DayDay.” Ryota Yamasato’s role is to liven up the show, but Shinichi Takeda, who had worked in news programs for a long time, seemed a little confused. He stands in between these two and manages to get around well. He has a lot of facial expressions, and he is careful not to leave Mr. Takeda behind as he broaches the subject in a way that makes it easy for him to talk about it. He has a cheerful and light-hearted manner that is unique to Kansai people, and is very folksy. She has created a stir in the battle for the “post” Mizuto announcer position, which had been dominated by Iwata. However, the ratings for “DayDay.” are not as good as those for “Sukkiri. Depending on the future of the program, Iwata may once again be the sole winner. The situation does not allow for optimism.

Looking outside of Nippon TV, TV Asahi’s Minami Moriyama, 24, is said to have an “atmosphere similar to that of Mizuto. On the ‘Hatori Shinichi Morning Show,’ she mediates between the various commentators and Hatori, and as an announcer, she shares her own opinions with the talented Mizuto,” said Hiromichi Chinmoku, a former TV Asahi producer and writer.

TV Asahi’s Chiharu Saito, 26, is another TV Asahi announcer who is a twin of Moriyama.

Saito is a former member of Nogizaka46. We at the TV station are grateful that she has become an announcer with her experience and popularity from her days as an idol. She has a lot of flair and will be a popular announcer in no time. Although her popularity was slightly slowed down by her love affair with an announcer from another station, she has been selected for “Good Morning,” a three-hour program that airs every weekday morning! Morning,” which runs for about three hours every weekday morning.
She is also in charge of news programs such as “ANN News,” and it is likely that the producers of the commercial TV station want to nurture her as a solid and talented announcer as well.

Miyu Kuroda (24)
Nippon Television Network Corporation

DayDay.

Minami Moriyama (24)
TV Asahi

Shinichi Hatori Morning Show

Chiharu Saito (26)
TV Asahi

Good! Morning
Nanikore Chin Hyakkei
ANN News