Tsubasa Yosawa’s View on Japan’s Current Situation: “Now Is the Time To Increase Local Demand” | FRIDAY DIGITAL

Tsubasa Yosawa’s View on Japan’s Current Situation: “Now Is the Time To Increase Local Demand”

A "bomb shopping" of more than 1.5 million yen at Dolgabah during his temporary return from Dubai was closely filmed! The weak yen is very attractive to wealthy people overseas.

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Mr. Yosawa shows us a pair of pants he purchased in front of “Dolgaba” in Ginza. He said he spent about 4 million yen in one shopping trip.

These are the pants I bought this time. I bought 1.87 million yen worth of clothes at Dolgabas, including everything else.

I bought this pair of pants from “DOLCE & GABBANA” in Ginza, Tokyo. Tsubasa Yosawa, 39, came out of “DOLCE&GABBANA” in Ginza, Tokyo, and opened the oddly patterned trousers he had purchased.

After the collapse of his business in 2014, he moved abroad. In mid-July, he temporarily returned to Japan for the first time in three years and five months.

“The last time I returned was in March of ’19, before the COVID-19 crisis. Since I went overseas after the bankruptcy of the company, it was hard for me to think about returning to Japan. I had a guilty feeling somewhere, as if I had run away. But I finally feel that I have come to see Japan as a country in a normal way. The purpose of my return to Japan this time is to take my children to see their grandmother. It is completely a family event. Japan is cooler and more comfortable than Dubai. It’s not extremely hot at all (laughs).”

Mr. Yosawa, who has made a comeback through real estate and virtual currency, now has assets of over 8.5 billion yen. How much of a budget did he have for this temporary trip home?

The round-trip flight cost, which has skyrocketed due to Corona, was 3 million yen, including the cost of a sitter. The hotel bill was 6 million yen. I have decided to ‘eat a good meal every day’ on this trip, so the cost of meals is about 100,000 yen a day. Also, the cost of drinking was about 500,000 yen per night. I rent out an entire restaurant and invite friends and girls over to drink, the same way I used to drink when I was in Japan (laughs). He bought two Chanel bags as gifts for his wife, which cost about 1,650,000 yen. Including the Dolgabas, my shopping expenses are about 4,000,000 yen. I will return to Dubai at the end of August, but I plan to spend another 100,000,000 yen. 

A total of 30 million yen is indeed on a grand scale. Even Mr. Yosawa was shocked by the current depreciation of the Japanese yen.

“It’s incredibly cheap,” he said. For example, a champagne that costs 300,000 yen in Dubai costs 100,000 yen in Japan. From the perspective of someone who lives abroad, it is as if prices have simply dropped by one-third.

He suggests that the weak yen is an opportunity to revive the Japanese economy.

“The depreciation of the yen in Japan is a major topic reported around the world. Investors may start to buy Japanese real estate in the future. In addition, Japanese hospitality is among the best in the world, and I am convinced that the Japanese economy will surely revive if the weak yen is used as a catalyst to attract inbound tourism. The only bottleneck is the strict corona control measures. Tourists really feel that quarantine in Japan is difficult and they do not understand it well. This discourages even those with money to come to Japan.”

On the other hand, he talks about his own future.

I lost 2 billion yen in the virtual currency crash a while ago, and now I am ‘buying’ to prepare for the next big market. I will also focus on YouTube. When I get back over there, I plan to do my best to create a channel where I can introduce interesting places all over Dubai with my family. But to be honest, I also have a plan to go back to Japan. I still feel a totally different sense of security (laughs). I don’t want to go back home in a flash, but I think it would be nice to return to Japan after selling all of the 38 properties I currently own around the world.

The love for his hometown that came with his temporary return. The day when Tsubasa Yosawa returns to Japan may be closer than expected.

He and his wife, Asami, 34, have a son, Rei, born in 2016, and a daughter, Nina, born last year. Mr. Yosawa laughs, “We are a family of four, so we have a lot of luggage.”
In the hotel closet, there is a large amount of brand-name goods. He laughs, “I bought them on the spur of the moment, but they were too flashy. ……”
Tsubasa Yosawa’s view on Japan’s current situation: “Now is the time to increase local demand.”
Unpublished cut from the magazine Tsubasa Yosawa’s view on Japan’s current situation: “Now is the time to increase local demand.”
Unpublished cut from Tsubasa Yosawa’s “Now is the time to increase local demand”.

From the September 2, 2022 issue of FRIDAY

  • PHOTO Takero Yuzumi

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