”Icicle” opened on the premium floor of Hankyu Umeda. Products are said to be designed in collaboration with an atelier in Paris and a studio in Shanghai. Young Chinese students studying at overseas fashion schools Secondly, China has reigned as the world’s garment production center for 20 years since around 2000 A.D. And if you have been producing a wide variety of clothing for 20 years, you have more than enough infrastructure and know-how for production. All that was missing was the soft skills of planning and design. Rapid economic growth since 2000 has led to a significant increase in the number of young Chinese studying abroad at fashion schools. As a result, many young people were born who studied fashion design in earnest at Western fashion schools, and their soft power has also increased. The result has been the creation of these brands. In addition to the two brands that have entered Japan, many other fashion brands have grown up in the country, which is called a “national tide (domestic brand boom)”. Just like in Japan, Japanese people began to have confidence in Japanese brands after Comme des Garcons debuted at the Paris Collections in 1981 and was praised as a “black shock”. As in any country, economic development often leads to cultural development. What Japan experienced in 1981, China is now experiencing more than 30 years later.