<p><em>[Joon] Images and performers are not the only attractions of commercials.</em><br>
<em> Sometimes the background music attracts viewers.</em><br>
<em> What commercial songs have made viewers stick with a commercial?</em><br>
<em> Here is a ranking based on an independent analysis by a specialist company.</em></p>
<figure id="attachment_456716" aria-describedby="caption-attachment-456716" style="width: 2073px" class="wp-caption alignnone"><a href="#" data-ident_hash="bad41dd9"><img src="https://res.cloudinary.com/fridaydigital/image/private/t_article_image/wpmedia/2026/02/7a83e30dc84bf95b62e8c4d3ed68528b.jpg" alt=""></a><figcaption id="caption-attachment-456716" class="wp-caption-text"> No. 10 Mrs. GREEN APPLE &#8220;GOOD DAY&#8221; / Song used in a beer commercial. The photo below (from right) shows Ayase, Suzuki, Hamabe, and others performing. These three actors also appear in the music video for the same song.</figcaption></figure>
<h3> A &#8220;steel plate&#8221; of commercial songs! Arrangement of a famous song</h3>
<p> TV viewing data analysis company &#8220;REVISIO&#8221; (hereafter referred to as &#8220;R&#8221;) conducted an original analysis to score how much viewers paid attention to commercials with background music with lyrics that were first aired from January to November 2013.</p>
<p> The top 30 commercial songs with the highest score are ranked based on an average of 100. The results revealed a surprising fact hidden in a commercial that lasts only 30 seconds or so.</p>
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<p><a href="https://friday.kodansha.co.jp/article/455851"> B&#8217;z, MISIA, Ieiri Leo&#8230; The latest CM songs that attract viewers &#8220;Nailed It&#8221; ranking.</a></p>
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<p> One of the characteristics of commercial songs that attract attention is the arrangement of songs that everyone knows, and &#8220;Odoru Pompokolin,&#8221; the theme song for the &#8220;Chibi Maruko-chan&#8221; anime series, which ranked 8th, is a typical example.</p>
<p><span class="strongInContent"> The song is about a grown-up Maruko, played by Suzu Hirose (27), and her best friend Tama-chan, played by Sairi Ito (31), who meet again in New York and have a beer at a bar.</span></p>
<p><span class="strongInContent"> The setting itself is interesting, but the jazz music playing in the background, with lyrics from the second half of the commercial, is also interesting. &#8230;&#8230; This is the first time viewers can recognize the arrangement of &#8220;Odoru Pompokolin,&#8221; which adds to the excitement of the commercial.</span></p>
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<p><span class="strongInContent"> No. 14 &#8220;Nanda Kanda&#8221; is another arrangement. The original was sung by Takashi Fujii (53), and many people are familiar with it; in the commercial, Yuri Anada (44), who plays the role of a mother singing the groovy &#8220;Nanda Kanda&#8221; at her front door to cheer up her daughter who is on her way to job hunting, is unexpectedly encouraging. Arrangements of famous songs are the top iron plate for nailed-on top spots.</span></p>
<p><span class="strongInContent"> In 2012, a coffee commercial featuring Yumi Kawai (25) as an idol singing Kyoko Koizumi&#8217;s (59) famous song &#8220;Nandatte Idol&#8221; became a hot topic,&#8221; says Koki Mitsuhashi, marketing team manager at Company R.</span></p>
<div data-friday-nextpage-lead=" Why do the top-ranked commercials grab the hearts of people today?"></div>
<h3>A trick that makes fans &#8220;want to see it again</h3>
<p> Mrs. GREEN APPLE&#8217;s &#8220;GOOD DAY,&#8221; which came in at No. 10, is also a grand collaboration project, says Sori Yasutake, R Corp.&#8217;s public relations and marketing manager.</p>
<p><span class="strongInContent"> The commercial is for a beer called &#8216;Killing Good Ale,&#8217; and the cast includes Haruka Ayase (40), Ryohei Suzuki (42), Minami Hamabe (25), and Motoki Omori (29), who is a member of Mrs.&#8217;s. The background music is &#8216;GOOD DAY. In addition, the background music, &#8220;GOOD DAY,&#8221; is a famous song that was sung as the last song of the white group in the &#8220;NHK Kohaku Uta Gassen&#8221; in 1925. Naturally, the level of attention to this song was high.</span></p>
<p><span class="strongInContent"> It is not only the gorgeous commercials that draw attention to this song. The music video also features Ms. Ayase, Mr. Suzuki, and Ms. Hamabe. For fans of &#8220;Mrs.,&#8221; this is a familiar commercial that will make them want to watch it again.</span></p>
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<p> Entertainment journalist Yuka Sakaguchi, who is familiar with the advertising industry, explains.</p>
<p><span class="strongInContent"> I think most people today are tired of the overload of information that comes from social networking sites and online news. Many of the top-ranked commercials have little explanation or narration. Viewers are probably weaving their own stories freely from comfortable music and images. Perhaps commercials with a high degree of nail-biting have a leeway that the Internet society does not have.</span></p>
<p> The commercials that capture the viewer&#8217;s thoughts and feelings through music, in a time span of only 30 seconds at the most, are winning the hearts and minds of viewers.</p>
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<p><a href="https://friday.kodansha.co.jp/article/455851"> B&#8217;z, MISIA, Ieiri Leo&#8230; The latest CM songs that attract viewers&#8217; attention &#8220;Nailed It Ranking&#8221;.</a></p>
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<p><a href="#" data-ident_hash="605e786e"><img src="https://res.cloudinary.com/fridaydigital/image/private/t_article_image/wpmedia/2026/02/351257dff9e08e179684adf8c889323e.jpg" alt=""></a></p>
<p><a href="#" data-ident_hash="94c43b33"><img src="https://res.cloudinary.com/fridaydigital/image/private/t_article_image/wpmedia/2026/02/1ef508592cb40a0fa70819bdb89871a0.jpg" alt=""></a></p>
<figure id="attachment_456712" aria-describedby="caption-attachment-456712" style="width: 2872px" class="wp-caption alignnone"><a href="#" data-ident_hash="6acfae60"><img src="https://res.cloudinary.com/fridaydigital/image/private/t_article_image/wpmedia/2026/02/351257dff9e08e179684adf8c889323e-1.jpg" alt=""></a><figcaption id="caption-attachment-456712" class="wp-caption-text"> CM Tie-up Song Attention Score [Measurement Method</figcaption></figure>
<figure id="attachment_456718" aria-describedby="caption-attachment-456718" style="width: 1303px" class="wp-caption alignnone"><a href="#" data-ident_hash="b304697d"><img src="https://res.cloudinary.com/fridaydigital/image/private/t_article_image/wpmedia/2026/02/51dfaf763319094ceb31e714f53f2f8a-1.jpg" alt=""></a><figcaption id="caption-attachment-456718" class="wp-caption-text"> Minami Hamabe in the &#8220;Killing Good Ale&#8221; commercial</figcaption></figure>
<figure id="attachment_456719" aria-describedby="caption-attachment-456719" style="width: 1003px" class="wp-caption alignnone"><a href="#" data-ident_hash="8456e563"><img src="https://res.cloudinary.com/fridaydigital/image/private/t_article_image/wpmedia/2026/02/a1bba76163112915ff84afd096f23cb5.jpg" alt=""></a><figcaption id="caption-attachment-456719" class="wp-caption-text"> Ryohei Suzuki in &#8220;Killing Good Ale&#8221; commercial</figcaption></figure>
<figure id="attachment_456720" aria-describedby="caption-attachment-456720" style="width: 1055px" class="wp-caption alignnone"><a href="#" data-ident_hash="6abfdb15"><img src="https://res.cloudinary.com/fridaydigital/image/private/t_article_image/wpmedia/2026/02/66dbf9f3b49d692aa0f81d008e1c5c05.jpg" alt=""></a><figcaption id="caption-attachment-456720" class="wp-caption-text"> Haruka Ayase appearing in &#8220;Killing Good Ale&#8221; CM</figcaption></figure>
<p> From &#8220;FRIDAY&#8221; February 13, 2026 issue</p>


 Kumataro Arai, Kazuhiko Nakamura, Kyodo News

 A specialist company's original analysis ranks the latest commercial songs that have made viewers "click" with their audience! Why do "arrangements of well-known songs" and songs by Mrs. GREEN APPLE attract viewers so much?

Arrangements of famous songs” and “Mrs.” songs… The latest CM song “Nailed It Ranking”.

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