Former Gravure Idol Anri Sugihara Explains Why She Actively Invests in Bitcoin
She spends about two and a half hours every day gathering investment-related information
“The biggest purchases I’ve made are my real estate and my home. Through stock investing, I’ve developed a sense of risk and return, which has made me think more deeply about money. As a result, I’ve significantly cut down on impulsive purchases of unnecessary things.”
This is what Anri Sugihara, a talent, entrepreneur, and individual investor, shared. She started investing in stocks in 2005, reached assets of 10 million yen in about five years, and became an “oku-ribito” (millionaire investor) four to five years after that.

I asked Anri Sugihara, who says her lifestyle hasn’t changed much even after becoming a “oku-ri-jin” (a person who has made over 100 million yen through investing), about her investment style.
She spends about two and a half hours daily gathering investment-related information—mainly from 8:00 to 9:30 a.m. and again from 10:00 to 11:00 p.m. In the mornings, she checks how her stocks open, reviews the previous day’s NY Dow and USD/JPY rates, and browses news sites.
Her go-to sites are “Kabu-tan” and “Company Quarterly Report Online.” She also refers to news and analyst columns from her brokerage accounts. When researching individual stocks in detail, she looks up company information on these sites and checks analyst evaluations and ratings.
“If I find an interesting stock through news or earnings reports, I first check the company’s performance. I look at quarterly trends comparing sales, ordinary income, and earnings per share with the previous year. If it still interests me, I analyze charts and technical data. Honestly, this is probably what anyone does.”
But continuing these routines for years, all while juggling work and household duties, is nothing short of exceptional.
Also actively investing in Bitcoin
Anri Sugihara is well-known for real estate investment, but in fact, she allocates more funds to cryptocurrency than to real estate—over twice as much. The majority of this is invested in Bitcoin.
She says, “I believe it’s essential to have both high-risk and stable stocks in your portfolio to grow your assets. It’s important to manage risk by staying within your risk tolerance and maintaining enough capacity to buy during market crashes.”
Sugihara’s specific picks for high-risk and stable stocks, along with her reasons, are detailed in the paid 【FRIDAY Subscription】 edition.
▼ Anri Sugihara. Talent and entrepreneur. Born in 1982 in Hiroshima Prefecture. After high school, she pursued a career as a gravure idol and appeared in various variety shows, TV dramas, and V-cinema. Leveraging her gravure experience, she launched a successful shapewear brand on major TV shopping channels. She started investing in stocks in 2005, reached 10 million yen in assets in about five years, and became a millionaire investor (okuribito) within four to five years thereafter. Her investment academy and online salon are also highly popular.
Interview and text by: Kenji Matsuoka
After working as a money writer, financial planner, and market analyst for a securities company, she became independent in 1996. She writes articles on finance and asset management mainly for business and economic magazines. Author of "A Textbook for the First Year of Robo-Advisor Investing" and "Understanding with Rich Illustrations! The book is entitled "Cashless Payments: How to Benefit from Cashless Payments". X (former Twitter)→@1847mattsuu