#2 of the images The Beer Industry in Midsummer: The Heated Battle of the Four Forces “The Trend is Back to Bitterness and Kire” – Asahi, Kirin, Suntory, and Sapporo | FRIDAY DIGITAL

Asahi Beer has been focusing on “Vitalist” by using Hiroyuki Sanada (64), Fumi Nikaido (30), Tsuneji Mizukami (26), and Ai Yoshikawa (25) in its commercials. Photo from the company’s website

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The Beer Industry in Midsummer: The Heated Battle of the Four Forces “The Trend is Back to Bitterness and Kire” – Asahi, Kirin, Suntory, and Sapporo

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