Akashiya Sanma Leads Save Fuji Movement

How will they manage the money from April onward?

Amidst this situation, a movement of repaying the favor to Fuji TV has begun to quietly spread in the entertainment industry.

An entertainment agency insider explains: “There are countless actors and talents who owe their careers to Fuji TV, and the same goes for entertainment agencies. Seeing Fuji in a critical situation, many people are considering stepping up to help.”

Akashiya Sanma (69), a major celebrity, referred to Fuji Television’s financial situation on his radio program.

“Now, how will they manage the money from April onward?”

He playfully jokes, “So, how are they going to handle the money from April?” but then continued earnestly:

“I have Honma Dekka!? TV and (Sanma no Owarai) Koujou Iinkai. I was once called Mr. Fuji-ko. Back then, I only worked for Fuji. My TV career was nurtured with great care by Fuji.”

He then added with a laugh,

“But you know, my appearance fee is high!”

Despite the humor, his deep sense of gratitude toward Fuji was evident.

“Sanma is one of those who are truly distressed by Fuji’s struggles. He has close ties with Fuji’s executives, announcers, and even young assistant directors. Given his strong sense of loyalty, it’s likely he’ll support Fuji in some way.” (Comedy industry insider)

Beyond Sanma, other influential figures who have long-standing ties with Fuji, such as Tamori (79), who hosted Waratte Iitomo! For 32 years, the Tunnels, who symbolized Fuji’s golden era, and many talents from past hit programs, still maintain good relationships with the network.

“The current issue has nothing to do with the frontline production staff. If this crisis causes talented young staff members to leave, that would be the real loss. Some production companies have even decided to accept Fuji’s offered rates without negotiation, as a show of mutual support.” (Entertainment agency insider)

Will the entertainment industry unite to save Fuji in its time of need?

“First and foremost, the third-party committee must thoroughly expose and address Fuji’s internal issues. Only then can the path to Fuji’s revival be paved.” (Sports newspaper journalist)

If Fuji TV can demonstrate genuine reform, hashtags like “#FujiGanbare” and “#SaveFuji” might eventually trend but only time will tell.