The “Noriben Nigireta” (NewDays: 330 yen), as the name suggests, is packed with familiar ingredients from a nori bento, with the ingredients generously stuffed into the onigiri!Seven-Eleven has also commercialized “Nori Bento” under its “Donto Omusubi” label, while Lawson has developed “Gu! Onigiri Marude Mentaiko Nori Bento.” It seems that “Doka Bento” onigiri is becoming a recognized genre. Let’s take a look at the onigiri lineups of the three major convenience store chains, based on this trend. [Seven-Eleven] The Original Convenience Store Onigiri! 1.5 times the rice, over double the weight of the regular onigiri with the heavyweight “Donto Omusubi.” Seven-Eleven started selling onigiri in 1978. By 2003, annual sales surpassed 1 billion units, and by 2014, they exceeded 2 billion units! This means they sell over 5.5 million units a day. Innovations such as packaging films that preserve the crispiness of the nori and low-temperature rice milling to achieve fluffy rice have been continuously implemented in the production process. They offer a range of onigiri at various price points, including the budget-friendly “Ureshii-ne!” products in the low 100 yen range, and the premium “Kodawari Omusubi” in the 200 yen range. As mentioned earlier, from October 2024, they will launch the “Donto Omusubi” nationwide. This heavyweight onigiri series has 1.5 times the amount of rice and weighs more than twice as much as regular onigiri. Additionally, depending on the region or store, you may find “Ooki na Omusubi” and “Deka Musubi” mega onigiri products. Be sure to check out these hefty, satisfying onigiri!