“Corn Mayonnaise Sushi” (149 yen). A unique creation that turns a conveyor belt sushi menu item into a rice ball, with the combination of vinegared rice and corn mayo shining through. We have reviewed the major convenience store products and witnessed the revolution in convenience store rice balls. The “Dokaben” style rice balls, which combine a main dish and side dish in one, are appealing to consumers as a satisfying product that offers both rice and accompaniments in a single item. In November 2024, Lawson released a new product in collaboration with the specialty store Asakusa Sukuroku: “Onigiri Asakusa Sukuroku Supervised Miso Pork Soup.” This new trend of adding side dishes like soups that complement rice balls is a fresh proposal in line with current times. This meal set approach could resonate with women looking for a balanced meal. Rice balls pair well with soups, cup noodles, salads, and fried foods, making it easy to purchase them as a set. The rising prices and growing inclination toward cost-saving strategies are boosting the popularity of larger portion sizes and meal set concepts. Convenience store rice balls are evolving to meet the needs of modern consumers, fulfilling both their appetites and curiosity. We look forward to further developments in this trend. All prices include tax, based on prices in Tokyo at the end of November 2024.