Appearances on terrestrial TV and the ban on live broadcasts… “Smile response” shown by Yuya Tegoshi, who has made rapid progress, and a “special program that will be a touchstone” for his complete revival.

Making Full Use of his “Pipe with Nippon TV

Since his return to terrestrial broadcasting, his momentum shows no signs of slowing down.

It is still fresh in our minds that singer and TV personality Yuya Tegoshi (36) appeared on “Sekai no Hatto de Itte Q,” one of NTV’s signature programs, on October 13 for the first time in four years. The average household rating for the times he appeared on the program was 13.5%, and the highest rating was 15.4% (both according to Video Research, Kanto region). Considering that the program’s viewership was in the 9% range, it attracted a great deal of attention.

On October 28, the “morning face” of Nippon TV, the information program “DayDay. The strong ties with Nippon TV are now being fully utilized. At Nippon TV’s regular president’s press conference held on the same day, Vice President Hiroyuki Fukuda commented on his return to “Itte Q,” saying, “We have received accolades that far exceed our expectations. We would like to do our best to respond to those who want to see the show again,” and the show seems to have been well received by upper management.

After announcing his self-restraint in May 2008 due to reports of his “night out” at the COVID-19 crisis, Tekashi made the decision to leave the office in June. This led to his withdrawal from “Itte Q,” and he was no longer exposed on terrestrial TV.

After becoming independent, he began a multi-faceted career, focusing on YouTube and running a beauty salon in addition to his main job as a singer. At one time, she was so active that “reports of her annual income of 400 million yen” appeared, but in recent years, the number of views on YouTube has been sluggish, and all of her beauty salons have been closed. Nevertheless, “Super Positive” has never been discouraged, and her return to terrestrial broadcasting this time gives the impression that she has completely regained her momentum.

Full revival depends on the New Year’s special program?

In addition to being a TV personality, YOSHIKI is also expanding his activities as an artist. on October 25, it was announced that he will join the boy group “XY” produced by the singer YOSHIKI. On the 29th of the same month, the group’s closely followed program “YOSHIKI SUPERSTAR PROJECT X SEASON2” (Nippon TV) began airing.

Tekashi has appeared in a succession of Nippon TV programs and has been favorably received by upper management. At the regular press conference, Vice President Fukuda reminded the audience that “nothing has been decided at this point,” but is he aiming for a full return to terrestrial broadcasting?

In late October, we directly interviewed Tekashi after he finished filming a location for an online program.

–This is Friday. I’d like to talk to Tekashi-san. ……

I’m really sorry, but I have work to do next.”

He told us as if interrupting us and did not respond to any of our calls. Still, Tekashi smiled as if to say, “Give me a break with a smile instead. He got into the pick-up truck and drove away.

The relaxed expression on his face at the end of the location seemed to reflect a sense of fulfillment with the current situation. A person involved in entertainment production believes that “the New Year’s special program will be the key to a complete return to terrestrial broadcasting.

The reason why Nippon TV is using Tekashi so heavily is because he has proven that he has the numbers. The next focus of attention will be his appearance in the New Year’s special of “Itte Q.” The industry is also paying attention to this special. If he can get numbers in this special program, which the industry is also paying attention to, he will be certified as having completed his purification. If that happens, I think the number of offers will increase, including from other stations.

All stations are struggling with variety shows, so they are in desperate need of a “catalyst. And with Tegoshi’s knowledge of sports, he would have a wide range of possible uses. Anyway, I will be looking at …… to see if I can produce results in the New Year’s special program. I think that will be one of the touchstones.”

I wonder if the day will come when we will be able to see that smile on the TV screen as a matter of course.