Shocking Admission Requirements at Ultra-Luxury Retirement Home Sakurabia Seijo Demand Dignity and Financial Means
Report: A Super Luxury Nursing Home for the Elderly (3)
What I found particularly interesting in Mr. Matsudaira’s remarks was that about 30 households of current residents are hoping to move into larger top-floor or corner rooms, and they are waiting for vacancies to become available. In other words, even though there are vacancies, they are primarily rooms around 60 square meters, while the competition among existing residents to secure rooms over 100 square meters is already intense. Is this constant striving for better driven by the habits of wealthy seniors, or perhaps by a sense of superiority?
The Thorough Preparedness of Reserving a Room Starting in Their 50s
“Some business executives begin considering their final years while they are still in their 50s or 60s, and some choose to move in after passing their companies on to their children.”
Looking ahead to the future, they secure a room by depositing a 1 million yen security deposit. It seems that for these individuals, Sakurabia Seijo represents the final stage of their lives.
“Children visit to see their parents here. During these visits, they experience our services, and after their parents pass away, they often decide they want to move in themselves. In the past, we mainly had people who came for tours and joined the waiting list for future availability. Therefore, those who wanted to move in immediately were unable to do so. With the impact of COVID-19 preventing us from holding tours, now is the chance for those who are looking to move in immediately to seize the opportunity.”
However, unlike a supermarket sale, there are not many who can impulsively sign a contract for a room costing around 200 million yen.
Much like how exclusive tea houses in Kyoto, famous restaurants, and Ginza clubs create a sense of luxury by turning away casual visitors, the high upfront fee required to reserve a room from a young age adds to the allure. Nonetheless, I still did not fully understand what makes the facility so attractive. My curiosity was piqued about what kind of individuals are allowed to move into Sakurabia Seijo.
