Why Miyane-ya Can’t Let Go of Seiji Miyane Despite Losing to Gogosuma

Seiji Miyane, who was the ‘yokozuna’ of afternoon wide shows, is struggling as the host of ‘Joho Live Miyane-ya’ (Nippon TV). Since ’15, the latecomer TBS show ‘Gogosuma’ (host: Ryoji Ishii) has been broadcasted in the Kanto region, engaging in a close battle for viewership ratings.

“Since around ’21, there have been frequent occasions where Miyane-ya loses to Gogosuma. Even now, overall, Miyane-ya is more dominant, but Gogosuma is making intense advances,” (Sports newspaper reporter).

Recently, ‘SPA!’ has been distributing analytical articles comparing the viewership ratings of both programs, sparking discussions not only within the industry but also online. In the comments section,

“‘I wonder why Mr. Miyane is supported. It’s no longer unusual for him to interrupt others mid-sentence,’ (verbatim, same as above).”

“Even though Gogosuma has almost the same content as Miyane-ya, both Ishii and the commentators are gentle people, so I can watch it with a calm mind compared to Miyane-ya.”

There were many harsh comments directed towards the host, Miyane, such as those mentioned above.

However, within Yomiuri Television, which produces Miyane-ya, there is absolutely no talk of Miyane stepping down.

This is largely due to the fact that Yomiuri Television, based in Osaka, is responsible for production, not the key Tokyo station, Nippon Television.

“As the program’s name suggests, if they were to remove Miyane, they would naturally have to completely create a new program from scratch. This would also require coordination with affiliated stations like Nippon Television. In that case, there is a very high likelihood that NTV would demand the current broadcasting slot to be handed back,” said a Yomiuri Television official.

For a local station to have a nationwide network program is a great honor for the station. However, what’s even more significant is the revenue.

“The station producing a nationwide network program receives network fees from its affiliated stations. For a daily program like Miyane-ya, these fees can amount to a substantial sum.