Every year before the rainy season, cosmetic brands launch a hair care battle.
&#8220;Since the spread of the coronavirus, there has been an increasing demand for beauty treatments, skincare, and hair care products that nourish the original hair and skin, rather than just hiding flaws to appear beautiful.
Influenced by K-pop, makeup shades closer to natural skin tones are popular. Information from cosmetic companies and beauty tips from makeup artists are being overshadowed by beauty information shared on social media by actresses and models who look beautiful even without makeup or in casual clothes,&#8221; says an advertising company representative.
On platforms such as &#8220;X&#8221; and Instagram, information about treatments and luxury brushes is trending among women on social media. Throughout the year, there are celebrities obsessed with hair beauty to an abnormal extent. Among them, let&#8217;s take a look at four top celebrities who are particularly obsessive and supported by beauty enthusiasts.
 
<h2>Airu Ikumi (22)</h2>
<figure id="attachment_375935" class="wp-caption alignnone" style="width: 2212px;" aria-describedby="caption-attachment-375935"><a href="#" data-ident_hash="e431c486"><img src="https://res.cloudinary.com/fridaydigital/image/private/t_article_image/wpmedia/2024/06/0a3fccd3599c7cd2c828c7d667e31c85-e1717569665179.jpg" alt=""></a><figcaption id="caption-attachment-375935" class="wp-caption-text">Airu, who debuted as an actress in &#8217;21, admires actress Hana Sugisaki (26), with whom she has worked in the past.</figcaption></figure>
Starting to display her talent as an actress alongside her career as a fashion model and talent, Airu has been maintaining her beautiful hair by visiting famous salons in Tokyo since her middle school days in Aichi Prefecture.
&#8220;Ms. Ikumi is a dedicated hair otaku who carries five combs, two types of hair oil, and a hairdryer costing around 30,000 yen. It&#8217;s surprising to hear that she spends about two hours on post-bath hair care even at home,&#8221; according to a television station insider.
When asked about her dedication to hair care on a variety show, she mentioned that even during breaks in the dressing room, she prefers to lie down on chairs rather than sofas or tatami mats, letting her hair flow down.
<h2>Nanao (35)</h2>
<figure id="attachment_376416" class="wp-caption alignnone" style="width: 2048px;" aria-describedby="caption-attachment-376416"><a href="#" data-ident_hash="da8ea703"><img src="https://res.cloudinary.com/fridaydigital/image/private/t_article_image/wpmedia/2024/06/1d6f139bcf07e6dfbe669d9228f3a064.jpg" alt=""></a><figcaption id="caption-attachment-376416" class="wp-caption-text">Nanao attended the &#8216;Tokyo International Film Festival 2023&#8217; in a black dress. Since &#8217;22, she has incorporated chiropractic treatments to correct her posture.</figcaption></figure>
Known for her straight black hair, Nanao actually has naturally curly hair since childhood, which tends to frizz in humidity.
&#8220;She maintains her straight perm by visiting high-end head spas and salons 2-3 times a month. Even her home shampoo is organic. For maintaining her hair and style, she has been conscious of her diet, focusing on protein, vitamins, and zinc intake for nearly 10 years,&#8221; according to her agency representative.
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<div data-friday-nextpage-lead="The actress is a beauty geek who spends more than 120,000 yen in total."></div>
<h2>Keiko Kitagawa (37)</h2>
<figure id="attachment_376420" class="wp-caption alignnone" style="width: 1749px;" aria-describedby="caption-attachment-376420"><a href="#" data-ident_hash="dfc079dd"><img src="https://res.cloudinary.com/fridaydigital/image/private/t_article_image/wpmedia/2024/06/fa3d5571ec779ddeb6214cd5d80c5aed-1-e1717747733310.jpg" alt=""></a><figcaption id="caption-attachment-376420" class="wp-caption-text">Keiko achieved her first lead role in a Monday 9 p.m. drama in &#8217;23. On January &#8217;24, she announced the birth of her second child on her official website.</figcaption></figure>
One of the challenges women face postpartum is hair loss due to hormonal imbalance.
&#8220;Keiko has always been a perfectionist. Before giving birth, she would visit the salon every 10 days for care. After her child was born in &#8217;20, she seemed concerned about the volume of her bangs post-delivery. However, after going through childcare, she changed her perspective to prioritize achievable care at home rather than perfection,&#8221; according to an entertainment agency insider.
Nowadays, she seems to focus on health over perfect beauty, letting go of stress and maintaining naturally beautiful hair.
<h2>Minami Tanaka (37)</h2>
<figure id="attachment_375933" class="wp-caption alignnone" style="width: 1101px;" aria-describedby="caption-attachment-375933"><a href="#" data-ident_hash="3c59c818"><img src="https://res.cloudinary.com/fridaydigital/image/private/t_article_image/wpmedia/2024/06/357424246e13c594cea70863026036ad.jpg" alt=""></a><figcaption id="caption-attachment-375933" class="wp-caption-text">In May &#8217;24, Minami Tanaka appeared at an alcohol beverage event. Born in New York City, USA, she goes by the English name &#8220;Minami Amy Tanaka.&#8221;</figcaption></figure>
Transitioning from a TV announcer to a beauty charisma, Tanaka switched to a specialized actress talent agency four years ago. She uses four types of treatments and shampoos, and continues with three types of treatments after leaving the bath. In addition, she spends over 120,000 yen on brushes, hair dryers, and shower heads, all designed for maintaining beautiful hair.
&#8220;Tanaka carefully selects pillows and everyday hairstyles to minimize hair damage. She even collaborated with companies to create her own silk pillowcase priced at over 10,000 yen for hair care. She&#8217;s heard using hair ties costing 800 yen each, avoiding convenience store options when tying her hair,&#8221; according to a television station insider.
Tanaka Minami&#8217;s approach to beauty involves significant investment, showcasing the extraordinary efforts and processes behind the beauty of many actresses.

 Yusuke Kondo Kazuhiko Nakamura Ippei Hara

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