The Abnormal Obsession of Beautiful Actresses with 2 Hours of Hair Care
Every year before the rainy season, cosmetic brands launch a hair care battle.
“Since the spread of the coronavirus, there has been an increasing demand for beauty treatments, skincare, and hair care products that nourish the original hair and skin, rather than just hiding flaws to appear beautiful.
Influenced by K-pop, makeup shades closer to natural skin tones are popular. Information from cosmetic companies and beauty tips from makeup artists are being overshadowed by beauty information shared on social media by actresses and models who look beautiful even without makeup or in casual clothes,” says an advertising company representative.
On platforms such as “X” and Instagram, information about treatments and luxury brushes is trending among women on social media. Throughout the year, there are celebrities obsessed with hair beauty to an abnormal extent. Among them, let’s take a look at four top celebrities who are particularly obsessive and supported by beauty enthusiasts.
Airu Ikumi (22)

Starting to display her talent as an actress alongside her career as a fashion model and talent, Airu has been maintaining her beautiful hair by visiting famous salons in Tokyo since her middle school days in Aichi Prefecture.
“Ms. Ikumi is a dedicated hair otaku who carries five combs, two types of hair oil, and a hairdryer costing around 30,000 yen. It’s surprising to hear that she spends about two hours on post-bath hair care even at home,” according to a television station insider.
When asked about her dedication to hair care on a variety show, she mentioned that even during breaks in the dressing room, she prefers to lie down on chairs rather than sofas or tatami mats, letting her hair flow down.
Nanao (35)

Known for her straight black hair, Nanao actually has naturally curly hair since childhood, which tends to frizz in humidity.
“She maintains her straight perm by visiting high-end head spas and salons 2-3 times a month. Even her home shampoo is organic. For maintaining her hair and style, she has been conscious of her diet, focusing on protein, vitamins, and zinc intake for nearly 10 years,” according to her agency representative.