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It is no longer unusual for men to wear makeup. If you look around convenience stores and drugstores, you will see a number of men&#8217;s skin care products. In the not-too-distant future, &#8220;men&#8217;s makeup&#8221; may become a natural part of men&#8217;s grooming.
Cosmetics manufacturers are developing and introducing new products one after another in an effort to cultivate this &#8220;new market,&#8221; but there is one men&#8217;s cosmetic brand that is attracting a lot of attention. That brand is AKBBeauty For MEN.
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One look at its name and it&#8217;s easy to see the difference from other men&#8217;s cosmetic brands. It&#8217;s a cosmetic brand produced by the popular idol group AKB48. AKB, known as the &#8220;idols you can go see,&#8221; advocates the need for men&#8217;s skincare as a way to &#8220;look good when you go to see your loved ones. As a first step, they launched &#8220;Perfect All-in-One Gel,&#8221; a skincare product that includes lotion, milky lotion, essence, and cream all in one.
A pre-sale event was held on SHOWROOM as a &#8220;debut event,&#8221; and members of AKB who participated in the project introduced the brand and the product in a live broadcast, which immediately became a hot topic, and since its release in October, sales have been brisk. With the increase in online meetings due to the Covid-19 disaster, this product is also recommended for people who want to make a better impression on the screen, and the fact that it is an &#8220;all-in-one&#8221; product that even beginners in skin care can easily try is gaining popularity.
AKB has established the concept of &#8220;idols you can easily go see,&#8221; and through this product, they may be able to establish a new concept of &#8220;skincare you can easily do&#8221; in society&#8230;!

 It's no longer unusual for men to wear makeup. If you look around convenience stores and drugstores, you will see a number of men's skin care products. In the not-too-distant future, men's makeup will become a natural part of their personal appearance.

AKB48’s ‘new concept’ to take root through men’s cosmetics

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