NISA Credit Card Accumulation vs. Orkan – A Comparison of Point Redemption Rates Reveals the Most Cost-Effective Online Securities Firm

The revenue mechanism of Rakuten All Country.

The situation is the same for Rakuten Securities. The trust fee for the Rakuten All Country Stock Index Fund is 0.051% excluding tax. When divided into thirds, it becomes 0.017%, matching the held points.

However, in the case of Rakuten All Country, since the operating company is Rakuten Investment Advisory, it is possible for the Rakuten Group to record profits. Conversely, because Rakuten Investment Advisory takes a share, it could be said that it achieved a trust fee lower than “eMAXIS Slim Global Stocks,” although “Rakuten All Country Stock Index Fund” is sold only by Rakuten Securities.

 

What is the trend of Docomo Monex Holdings, which is still in a silent position?

As of January 2024, it’s difficult to say that there has been a synergistic effect between NTT Docomo and Monex Securities since the establishment of Docomo Money Holdings. Announcements such as the start of credit card accumulation via d Card around this summer and the granting of points with d Points by the end of the year have been made, and there is a possibility that specific details such as the implementation timing and redemption rate will be announced as early as the financial results announcement in May.

However, the intention is to make the services with d Card on par with Monex Card, so extravagant point rewards are unlikely to be expected. Probably, it won’t be a strategy to appeal with a new tariff plan like the au Money Activity Plan that au is currently offering.

By subscribing to the au Money Activity Plan, the redemption rate for credit card accumulation is raised to 1.5% for au PAY card and 2% (3% only for the first year) for au PAY Gold card. Since its launch in September 2023, it has been well received, and the number of subscribers to au PAY Gold card is steadily increasing. It has become clear that there is a significant demand from users for plans that bundle communication services and financial services, especially with the recent boom in NISA.

As mentioned earlier, the source of points that can be returned to investors is limited. Docomo will find it difficult to set a redemption rate exceeding 1% unless it creates a new plan and recovers some of the costs from the plan itself.

Monex Securities is currently running a campaign offering a redemption rate of 2.2% for credit card accumulation for new NISA account openings (until the end of September 2024. The redemption rate for accumulation exceeding ¥50,000 is undecided). It’s quite a generous campaign, but there’s no doubt that the expectations of investors have risen. It remains to be seen what services Docomo will introduce this summer. Depending on the content, it could affect other companies as well. Au Kabucom Securities, which is in a rival relationship, is also holding a margin for growth with held points, so there may be movement in this area as well.