Unveiling the Handsome Acrobats in UNIQLO’s Too Cool Web Commercial

Suit-wearing “Cheerleaders” Become the Talk of the Town

In UNIQLO’s inspiring pants and jacket web commercial, salarymen in suits are captivating audiences with their refreshing and powerful cheerleading performance. Their true identity is “Cheer Re-Man’s,” composed of alumni from Waseda University’s male cheerleading team, “SHOCKERS.”

A love call for a “self-made commercial” was received by UNIQLO.

The Cheerleaders is a cheerleading team for working people, founded in June 2023 by three alumni of Waseda University’s men’s cheerleading team, the Shockers. All members are active businessmen working for trading companies, consulting firms, and IT firms.

Yusuke Akai: “Actually, we had been talking about creating a cheer team for businessmen since I retired from the circle, but I lost sight of the timing of the start when I joined COVID-19 crisis. Then, last March, we were allowed to participate in a cheer competition as an alumni team, and thankfully, we won the competition, and with that momentum, we started the team.”

Immediately after the team was established, there were less than 20 members, but the number has gradually increased to about 30 today. The players are made up of newly graduated working adults ranging in age from 22 to 30, but behind the scenes there are also alumni members and three managers who support the team’s operations.

Kambara Kang (hereafter Kambara): “Last August, at the ‘Uenode. The social networking strategy of Instagram and TikTok was also slowly taking effect, and in January of this year, I was recognized for my appearance in Lavit! In January of this year, our name recognition rose dramatically, and the number of messages of support and requests to appear on the show doubled.”

 

Akai: “After appearing in Lavit! I was especially surprised to receive over 400 DMs on Instagram after appearing in the show.”

Furthermore, the members’ self-made commercial for their favorite UNIQLO inspiring pants and jackets, which they uploaded to TikTok at the end of last year, was received by UNIQLO, and a web commercial in collaboration with Hiroyuki Iguchi of Westland was realized starting February 26.

Becoming Japan’s leading adult performance team

In 2020, the year Corona began, they joined the workforce as new graduates and were placed in a special environment that had never existed before. They were placed in a unique environment that had never existed before.