Can DOCOMO, which was late to the game, turn things around?… “New NISA” accounts wanted even if they are prepared to lose money.
The point of interest is the point redemption rate of the “credit card reserve” of the “d Card GOLD”.
Aside from that, this “bridging campaign” by Monex, Inc. is only a campaign using “Monex Card”. While it may have the effect of preventing the cancellation of existing Monex NISA accounts, it does not take advantage of DOCOMO’s user base. In order to take advantage of docomo’s 96 million members, the only way to do so would be to reward points by accumulating credit cards with the “d-card” in terms of immediate effect and ease of understanding.
And as for the all-important redemption rate, we expect a 1% redemption rate for the regular d-card and 1.5% for the gold card, “d-card GOLD. If this is realized, it will have a considerable impact.
If the regular card is set at 0.5%, which is on par with other companies, it will be inferior to the 1.1% that Monex card offers in normal times. The key will be d-card GOLD’s ability to offer 1.5%, which could be a major incentive for users to open accounts with Monex. Monex will be the most likely candidate for residents in the docomo economic zone. After all, the number of d-card GOLD cards issued exceeds 10 million, which may rewrite the industry map.
Importance of “Point Redemption” in Asset Management
There are many who argue that it is wrong to invest for the sake of points. However, I do not agree. It takes time to achieve results through investment in mutual fund accumulation. Long-term investment is a prerequisite, and continuity is more important than anything else. While investing, it is normal for losses to occur due to market declines. Even in such a case, the company may be motivated to keep investing, saying, “Well, it’s OK because I’m getting points.
Another point of interest besides the credit card savings is the points for the balance of mutual fund holdings. Monex is weak in this area. In fact, Matsui Securities is planning to launch an outrageous point service in November, which is likely to draw attention to the investment trust balance points (just to mention one thing, Matsui Securities will continue to lose money on investment trusts as long as this service is continued).
(In a nutshell, Matsui Securities will continue to lose money on mutual funds as long as this service continues.
Interview and text： Kenji Matsuoka
After working as a money writer, financial planner, and market analyst for a securities company, Matsuoka became independent in 1996. He writes articles on finance and asset management mainly for business and economic magazines. Author of "A Textbook for the First Year of Robo-Advisor Investing" and "Understanding with Rich Illustrations! Cashless Payments: The Book You Can Definitely Benefit from".
PHOTO： Afro
