Influencer Marin Sakata, who builds a unique worldview that fuses the Showa era and the present, is obsessed with “Neo-Showa”!

A Checkers record I listened to in the second year of junior high school.

Recently, the hashtag “#NeoShowa” has become a hot topic on SNS. We interviewed Marin Sakata, 22, the creator of the term “Neo-Showa” and a popular influencer who continues to transmit Showa culture.

Marin Sakata, 22, the creator of the term “Neo Showa” and a popular influencer who has been spreading the word of Showa culture, said, “I named it ‘Neo Showa’ to mean ‘new Showa culture’ by adding ‘Neo’ meaning ‘new’ and ‘Showa.

I have long been a fan of Showa culture and have posted pictures of girls imitating the Showa style. For example, I would wear a bubble suit but try a modern hairstyle, or dress like an old-time CA but wear trendy makeup. I don’t photograph them all as imitations of the time, but rather incorporate some elements of the current trends in certain areas.”

The reason why she started posting photos as neo-Showa, rather than as Showa-inspired photos, was because of a certain impetus.

In the beginning, I was just posting pictures of myself imitating the Showa era. Many of the people who saw them were of the generation that knew the Showa era, who felt nostalgic. That was really gratifying, but on the flip side, I realized that it was not reaching the younger generation like mine. From there, I came to the conclusion that I wanted to transmit Showa culture in a way that both young people and the Showa generation could enjoy. I tried to incorporate some elements that today’s children can relate to, and added the term “Neo-Showa” to my post. I added the term ‘Neo-Showa’ to the post, and the response was even greater than I had expected, with retweets and people copying me.

How did Sakata, who was born in 2000, become fascinated with the Showa era?

I fell in love with the Showa era when I was in the second year of junior high school. It all started when I listened to a Checkers record I found at my grandmother’s house. I dropped the needle on the record and was drawn in by the pleasant, nostalgic tone and singing voice, so much so that I lost track of time.

The Checkers had many lyrics from a student’s perspective that stuck with me at the time, and I remember listening to the song over and over again. Fumiya Fujii’s hairstyle, with his long bangs hanging down, was something new and original that I had never seen before. I found it fascinating and became interested in the Showa era at once. I got into the music of the 70s and 80s, and at the same time I watched a lot of Kadokawa movies. I began to collect information about Showa culture, such as the clothes they wore and the sundries they had.