<h3><strong>The &#8220;holy land&#8221; of banana lovers&#8230;bananas for 92 years!</strong></h3>
<p> Sato Shoten, a banana wholesaler in Tateyama City, Chiba Prefecture, is now considered a &#8220;sacred place&#8221; among banana lovers for its delicious bananas. I was told to come around 3:00 p.m., and when I visited the store, there was already quite a lot of empty space in the storefront. I was told to come around 3:00 p.m. When I visited the store, there was already quite a lot of empty space in the store. Including those sold to supermarkets as wholesalers, they sell 3,000 bananas a day!</p>
<figure id="attachment_318429" aria-describedby="caption-attachment-318429" style="width: 4000px" class="wp-caption alignnone"><a href="#" data-ident_hash="4d14edf6"><img src="https://res.cloudinary.com/fridaydigital/image/private/t_article_image/wpmedia/2023/06/1eddfc95ecd2dfba3620e98ca3eeb4b2.jpg" alt=""></a><figcaption id="caption-attachment-318429" class="wp-caption-text"> Takashi Sato, the third generation to take over the business. Mr. Sato&#8217;s favorite bananas are those from Ecuador. I am encouraged when people tell me how delicious they are.</figcaption></figure>
<p> Mr. Sato handles three kinds of bananas: Taiwanese, Philippine, and Ecuadorian.</p>
<p> Why in the world do they only sell bananas?</p>
<div data-friday-ad-slot="AD_inArticle"></div>
<p><strong> My grandfather Katsuo, who came to Yokohama from Miyagi Prefecture to work, ate bananas and was amazed at how delicious they were, so he opened a banana specialty store.</strong></p>
<p> That&#8217;s how it all started,&#8221; says Takashi Sato, the third-generation successor. The company was founded in 1931. Bananas are now the most commonly eaten fruit in Japan, but back then they were a luxury item that was rarely seen.</p>
<p> Impressed by the banana&#8217;s delicious taste, Katsuo learned about import routes and ripening methods from banana import companies and stores that handled bananas, and opened his own business in Tateyama, Chiba.</p>
<div data-friday-ad-slot="AD_inArticle"></div>
<p><strong> Bananas come to Japan in a green state. We ripen them until they turn yellow before selling them.</strong><strong> </strong></p>
<p><strong> If the temperature is raised too quickly, the bananas turn yellow faster, but they are still hard inside and have a core. I guess they couldn&#8217;t tolerate selling bananas in such a state. He decided to build a storage facility where he could buy bananas while they were still green and ripen them himself.</strong></p>
<p> Katsuo went to Ecuador in search of delicious bananas more than 80 years ago.</p>
<figure id="attachment_318430" aria-describedby="caption-attachment-318430" style="width: 4000px" class="wp-caption alignnone"><a href="#" data-ident_hash="6e558fff"><img src="https://res.cloudinary.com/fridaydigital/image/private/t_article_image/wpmedia/2023/06/586c5dab09b0c7b4b8435d3f3bdb1c6d.jpg" alt=""></a><figcaption id="caption-attachment-318430" class="wp-caption-text"> It is a 10-minute walk from JR Tateyama Station. Sato Shoten has had a store here since its establishment.</figcaption></figure>
<div data-friday-nextpage-lead=" Bananas are matured for one week in six storage units."></div>
<div class="expapp-yahoo-paragraph-break"></div>
<h3><strong>Aged for one week in six storage units</strong></h3>
<p> At the back of the store, there are six storage units where they are cured. When I was allowed to enter, it was cool and refreshing. The humidity and temperature are controlled by air conditioning.</p>
<p><strong> If the temperature is raised too high, the color will change within half a day. We check the temperature several times a day and adjust it in 0.5°C increments.</strong></p>
<div data-friday-ad-slot="AD_inArticle"></div>
<p> About 6,000 bananas are stored in one storage unit. When these bananas are allowed to ripen slowly over a week or so, they turn into delicious, aromatic bananas.</p>
<p> In Katsuo&#8217;s time, there must have been no air conditioning. I wonder how they ripened them.</p>
<p><strong> He said, &#8220;We put ice in the bananas to make it like an ice house, and that seems to have been the method used to adjust the temperature.</strong></p>
<p> What a time-consuming process!　He was that particular about &#8220;delicious bananas.</p>
<figure id="attachment_318431" aria-describedby="caption-attachment-318431" style="width: 4000px" class="wp-caption alignnone"><a href="#" data-ident_hash="b1e33617"><img src="https://res.cloudinary.com/fridaydigital/image/private/t_article_image/wpmedia/2023/06/73eac3be06c070d3677f6a2004dd0cae.jpg" alt=""></a><figcaption id="caption-attachment-318431" class="wp-caption-text"> Entering the storehouse several times a day to see how the bananas are ripening.</figcaption></figure>
<figure id="attachment_318432" aria-describedby="caption-attachment-318432" style="width: 4000px" class="wp-caption alignnone"><a href="#" data-ident_hash="395c2982"><img src="https://res.cloudinary.com/fridaydigital/image/private/t_article_image/wpmedia/2023/06/0ad6e34f91355300e008be661fc68514.jpg" alt=""></a><figcaption id="caption-attachment-318432" class="wp-caption-text"> At the back of the store are six storage units. The bananas are aged here for a week. It has been used since my grandfather&#8217;s generation.</figcaption></figure>
<figure id="attachment_318433" aria-describedby="caption-attachment-318433" style="width: 4000px" class="wp-caption alignnone"><a href="#" data-ident_hash="fb39d95b"><img src="https://res.cloudinary.com/fridaydigital/image/private/t_article_image/wpmedia/2023/06/db74a042015ef07cd0c970607fee4c5e.jpg" alt=""></a><figcaption id="caption-attachment-318433" class="wp-caption-text"> About 6,000 bananas are waiting to be ripened in one storage unit.</figcaption></figure>
<h3><strong> Because the bananas are ripened slowly, the taste remains the same even after 4 to 5 days.</strong></h3>
<p> The skin is tight and the bananas are round. They look delicious just by looking at them. I was told that there were bananas priced at 2,000 yen per bunch, but when I looked at the price tag with trepidation, I saw that there were also Ecuadorian bananas priced at 300 yen for four bananas.</p>
<p><strong> The price varies slightly depending on the type, but if they are the same kind, the difference in price is the weight. Smaller bunches are cheaper, but the taste is the same.</strong></p>
<div data-friday-ad-slot="AD_inArticle"></div>
<p> The next day, the best ones are put on the shelves in the store. Is there really that much of a difference?</p>
<p> On my way home, I secretly ate one of the Ecuadorian bananas I bought. It was a little green &#8230;&#8230;. The next day, I ate it, and it was indeed sweeter!　I had imagined it to be sticky sweet, but it was rather refreshing and fruity sweet. Delicious &#8230;&#8230;. The professionals were not wrong.</p>
<p> After 4-5 days, the skin starts to thin, but the inside has not turned brown. Is this the result of aging over time?</p>
<p><strong> The price is a little higher than what is sold in supermarkets, but we have no choice but to put in the time and effort to make sure our customers are satisfied. It is very encouraging when people say, &#8216;That was delicious.</strong></p>
<p> Recently, an increasing number of stores are offering banana juice and banana parfaits using Sato Shoten bananas.</p>
<p><strong> Sometimes people ask me, &#8216;Can&#8217;t we have parfaits here? We leave that kind of thing to the professionals in that field and compete with just one banana.</strong></p>
<p> Some farmers have started growing bananas in Futtsu, near Tateyama, and bananas from Futtsu are now sold in the store, although irregularly.</p>
<p><strong> I hope to support my hometown with bananas.</strong></p>
<figure id="attachment_318434" aria-describedby="caption-attachment-318434" style="width: 4000px" class="wp-caption alignnone"><a href="#" data-ident_hash="dbd51453"><img src="https://res.cloudinary.com/fridaydigital/image/private/t_article_image/wpmedia/2023/06/5eb6a249f43dc1aba1e9fca5ff8b2048.jpg" alt=""></a><figcaption id="caption-attachment-318434" class="wp-caption-text"> When you buy bananas, buy the fattest ones you can find. All of Sato Shoten&#8217;s bananas are fat and look delicious.</figcaption></figure>
<figure id="attachment_318435" aria-describedby="caption-attachment-318435" style="width: 4000px" class="wp-caption alignnone"><a href="#" data-ident_hash="d872da0c"><img src="https://res.cloudinary.com/fridaydigital/image/private/t_article_image/wpmedia/2023/06/9b2bc4db102f9309d311649dbd3f3735.jpg" alt=""></a><figcaption id="caption-attachment-318435" class="wp-caption-text"> The four-digit phone number on the front of the shop, which was used when it was first established, is a reminder of those days.</figcaption></figure>


 Izumi Nakagawa

 Ayumi Kagami

 For 92 years, he has been dedicated to bananas! Sato Shoten, a banana wholesaler in Tateyama City, is known as a "holy land" among banana lovers. 3,000 bananas are sold in a day! The store sells 3,000 bananas a day, and most of them are sold out by around 3:00 p.m. every day. Why do they only sell bananas?

Only “bananas” on the store shelves…Why does Mr. Sato, the third generation of the 92-year-old Sato Shoten, deal only in bananas?

Access Ranking

Sosuke Ikematsu and Yuumi Kawai’s Shibuya Date: Overflowing “Divine Fan Service” After the Stage Greeting

Insights from Tobita Shinchi on the Kansai Expo’s Effect on the New District

Haruka Ayase and Suzu Hirose are getting married? What’s up with the struggling entertainment agencies! 2024 Entertainment Industry Anonymous Roundtable Discussion

The woman he is dating is a beautiful former beer vendor at Jingu Stadium… Yakult’s Reiji Ozawa’s “date with a commoner” was photographed!

Masaki Okada Rises to Fame Amid Intense Scrutiny, Dubbed Industry’s Top Cost-Performance Actor