Will it continue the success of “Lavit! Fuji Television’s “seriousness” as evidenced by the new program “Pokapoka

Fuji Television’s information program “Poka Poka” (Fuji Television Network) started on January 9. It is a three-hour live weekday noon broadcast that covers very little news and focuses on variety, including gourmet food location tours and ranking corners.

The program was launched as the successor to “Pop UP!”, which ended its broadcast after nine months, and the average household viewer rating for the first episode was 3.3% (Kanto region, Video Research data; hereinafter the same). (Kanto region, Video Research; same below).

The show featured the show debut of former Fuji Television announcer Keiko Kono (58) and Rei Shirakawa (20), the second daughter of former yokozuna Takanohana (50), and introduced a succession of gorgeous guests, including Keiko Kitagawa (36), Deluxe Matsuko (50), and Westland, the champion of “M-1 Grand Prix 2022. Fuji’s seriousness can be seen. The sports newspaper’s entertainment desk said, “Fuji’s weekday information program is a struggling start.

(Sports newspaper desk) As an example of a successful weekday information program that got off to a rough start, “Lavit! (TBS) is fresh in our memories. (TBS), an example of a successful weekday information program that had a difficult start. The program’s initial rating was 2.7%.

Lavit! was rumored to end in three months when it first started, but it became a popular program because of the variety and comedy elements that were patiently introduced. Poka Poka” also became a popular program, as did “Lavit! I think there are many aspects that can be referred to as a successful model. I am sure that Fuji is preparing various plans for the future. (A sports newspaper entertainment desk reporter mentioned above)

It is likely that Fuji Television will continue to introduce new measures to become the new “face of daytime” in the future.