The president of the company, dressed as Sailor Moon, appeared on the show…? How a medium-sized security company reached over 1 million YouTube subscribers.

Job placement, nada!

They throw cold pita at the president and dress him up as Sailor Moon. …… This kind of YouTube is very popular. The number of subscribers to the channel exceeded 1 million this past December!　The company that distributes the videos is Daikyo Security Service, which has 87 employees.

Why on earth would a security company make such a video?

It’s for recruiting. I took over this company from my father, and when I joined, 60% of the applicants were in their 50s or older, even though we advertised job openings.

Some people quit due to health problems, and others were approaching retirement age. Due to these circumstances, one to three people a month, or about 20 people a year, leave the company. If this continues, the company will eventually go out of business. We started the program to secure human resources in a backwater situation.

Daisuke Sakurai, president of Daikyo Security Service Co.

The YouTube distribution began in March 2019. The year before that, in 2018, the effective ratio of job openings for security guards in Tokyo was 99 times. He says that 99 companies were competing for one person. The security industry is suffering from a chronic shortage of workers.

But why are you making a video that has nothing to do with the job?

If people are not interested in the security industry, there is a shortage of human resources. If people are interested in security work, there is no shortage of personnel, so if you make a YouTube introducing the work, it will not attract attention. So we focused on young people and created content that would get their attention.

YouTube has helped to increase the number of job applicants from 60% over 50s to 60% in their 20s!

What is the effect of YouTube?

Sixty percent of job applicants are now in their 20s.

That’s amazing. The president’s goal was right on target.

Traffic guidance work is a fun job that grows together with the city.

Why is there such a labor shortage in the security industry?

He says there are four types of security work. The first is facility security, which involves guarding inside buildings; the second is traffic guidance; the third is security for transportation services, such as cash transportation; and the fourth is personal protection. Daikyo Security Service provides traffic guidance services. The company’s main work is security for redevelopment projects undertaken by super general contractors.

The Toranomon Hills Station opened in 2021, and we were in charge of traffic guidance from the beginning to the end of its construction. When it comes to large-scale developments, security work there will continue for 10, 20, or 30 years.

It’s a blue-chip company with major clients.

They have a large client base. “Where there was nothing before, stations and buildings are being built. I’ve been watching them all my life, so it’s fun to see them grow along with the city.

We also have direct contact with our neighbors. We greet them every day, and we sometimes receive gifts from them. Some children who were in elementary school have become junior high school students. It is rewarding to see them grow up.

At construction sites, we often receive complaints about noise and other problems. They have become friendly with their neighbors, exchanging greetings, and have even received commendations for having few complaints.

However, the retention rate is only 30%. The struggle to secure human resources continues…

Once you get a job in security, you stay in it for 10 or 20 years, and many people in their 20s have joined the company.

Not quite. It seems that young people don’t have the desire to continue working for the same company for many years, so we provide them with furnished dormitories and other benefits, but the retention rate is only about 30%. Even now, there is still a shortage of workers.

We will continue to communicate on social networking sites to increase our fan base. We would also like to increase the number of contents that convey the appeal of security work.

It seems that the president’s hardships will continue.