‘We don’t want to lose the candy culture that makes a childhood moment memorable.’
It is no exaggeration to say that Yatter Men is a national candy. You used to eat it too, right? The money coupon was worth 10 or 20 yen, and it tickled the gambling spirit of children.
Such a favorite soul food of the Japanese people used to cost 10 yen, but I wondered if the price could be maintained in this wave of price hikes! I was worried, so I went to talk to the manufacturer, “Jack’s Confectionery”.
The amazing thing about “Jack’s Confectionery” is that they are doing only candy with a lottery for a golden ticket. Nowadays, they are probably the only company that does this. And since the highest winning amount is 100 yen, it’s a high-return gamble that even adults are tempted to take.
Interview, text, and photos： Shigeru Nekota
Born in 1979. Worked as an editor and writer for town magazines, travel books, and recipe books. Currently, as a web writer, he writes on a wide range of topics from decadence to traditional crafts. He loves to drink despite his weakness, and his life motto is "Sake is best drunk while walking.
Shigeru Nekota's food blog "I love quirky restaurants! http://nekotashigeru.site/