Ayase, Ninomiya, Alice Hirose… Spring Drama “The Real Winner” Deciphered by Secret Stories!

One of the hottest topics among spring dramas is the increase in the number of productions. Fuji Television, TBS, TV Tokyo, and NHK have all established new slots. Drama watcher Masahiro Kitagawa welcomes “Fuji’s long-awaited return to three slots for its own drama productions,” and one drama in particular is “Goto no Isanjikan” (Fuji), which has the stations all excited.

The first episode of the series received a 12.1% household viewer rating and a 4.2% core viewer rating (among men and women aged 13-49), but the distribution of the series is going very well. The first episode actually recorded 3.36 million views. The fact that Haruka Ayase (37) plays the main character is enough to attract attention, but the semi-leading role is played by Hiroshi Oizumi (49), who is currently playing a major role in the NHK historical drama “Kamakura no Dono no 13binin”. I am looking forward to seeing what kind of performance he will give.

According to this producer, “Fuji has definitely changed its strategy.

Overall viewer ratings are declining, but only people in their 50s and older are watching dramas in real time anymore. The number of viewers is rather increasing when those watching via recordings or streaming are included, reaffirming the growing need for drama productions due to the Corona disaster. Fuji is launching a major campaign with its own distribution platform that allows viewers to watch both past classics and current broadcasts. They have steered away from ratings and toward distribution.”

Mr. Kitagawa emphasizes the fact that Masayuki Suzuki, who directed “King’s Restaurant,” “Shomuni,” and “Hero,” has joined the production team for “The Testament of the Ex-Boyfriend.

The fact that they have brought in an ace director from the golden era shows how much effort Fuji has put into its drama productions. The newly established Wednesday night 10:00 p.m. slot for “Nanba MG5” is being handled by Katsuyuki Motohiro of “Odoru Daisousasen” (“Bayside Shakedown”) fame.

The W No. 1 in viewer ratings was “My Family” (TBS). Writer Kumao Oyama praised the show for its “high-speed development and thrilling lack of scheduled harmony.

Kazunari Ninomiya (38) and Mikako Tabe (33) are convincing in their performances. Only Sunday Gekijo’ can use leading actors such as Kento Kaku (32) and Hiroshi Tamaki (42) in supporting roles.

A TV journalist analyzes that “There are clear similarities” between “My Family” and “The Testament of My Ex”.

Kazutaka Iida, the producer of “My Family,” said, “In order for a TV drama that can only be viewed once a week to beat a drama that is distributed, it is important to have a sense of development and speed that will not bore viewers. Both dramas solve their cases with a rush. The scriptwriter Tsutomu Kuroiwa, who has had hits with “Grand Maison Tokyo,” responds to Mr. Iida’s order, and the productions are made with the 2021 audience in mind, as video distribution services such as Netflix have taken root in the area.

Mio Imada (25), in her first starring role, starred in “Bad Girl: Who Said Working Was Uncool? 〜(NTV) is also doing well.

The lead actress, Imada, is better than expected. It’s clear that the protagonist required in this day and age is someone with the mental toughness to not give in to anything,” said Oyama.

The core viewer rating was 2nd. Imada and Hamabe Minami (21) are the twins in terms of appeal to teenage viewers,” says a staff member at a production company.

Imada’s appeal to teenage viewers is unmatched by Hamabe Minami, 21. She has an astounding 3.88 million followers on Instagram. Although “Bad Girl” is a remake, it is a chance for adults to enjoy the differences from the previous film and for young people to see how she is making great strides as an actress, so it has attracted a great deal of attention.