The NISMO 400R based on the R33, the only one in the U.S., is priced at over 100 million dollars.Meanwhile, Kosuge, who co-manages the company with Sean, analyzes the recent JDM boom. If the popularity of Japanese cars in the early 2000s was the first JDM boom, then this is the second JDM boom. This is not a temporary boom, but rather a growing number of fixed fans. This is probably since the competence, value, and reliability of Japanese cars have been recognized. The current JDM craze is centered on people in their mid-40s. This is the younger generation that was shocked by the coolness of Japanese-made sports cars in Wild Speed.
More than 20 years have passed, the 25-year rule has been applied, and Japanese cars are now entering the U.S. market at the right time. American GT-R fans who have been waiting for the JDM for a long time are beginning to acquire them one after another.
In January 2024, the importation of the R34 Skyline GT-R, which was released in January 1999, will be listed under the 25-year rule. The popularity of JDM in the U.S. is expected to grow even more.