Shiratama Taiyaki priced at 350 yen is a regular menu item. The handmade white bean curd sticks are a very satisfying treat.  Dispelling the image of cheap and commonplace When creating a new menu item, it is essential to think outside the box. The search for ingredients that play well with the sweetness of the bean paste is an extraordinary effort.  The monthly changing fish-shaped pancake is 380 yen per pancake. The price does not change from month to month. In addition to the cost of the ingredients, the preparation and grilling process is time-consuming, but the price is based on our desire to change the image of taiyaki as cheap and natural.  380 yen may seem quite expensive for a taiyaki, but some people may feel it is cheap for a cake, don’t you think? This is of course due to the efforts of people in the confectionery industry, but we are also proud of the fact that we put as much effort and time into making our products as we do for western-style confectioneries.    In addition, since we have no choice but to produce monthly-changing taiyaki in small batches, the cost ratio is quite high for some items. For example, the Sakura Shiratama Taiyaki and Yomogi Shiratama Taiyaki, which are based on the Shiratama Taiyaki (350 yen) have a considerable amount of cherry leaves and yomogi mixed into both the shiratama and the mashed bean paste, but the price difference is only 30 yen. Between you and me, we are just barely breaking even at the cost. Although the price is high for a taiyaki, it is a price realized through corporate effort and pride.